Paychex Sr. VP Jason Rose: Building Teams, Brands, and Revenue
What does it take to build a marketing engine that actually drives revenue? In this episode, Gene Marks sits down with Jason Rose, Senior Vice President of Digital Sales and Marketing at Paychex, for a masterclass in modern marketing strategy. From his unexpected start as a CPA to leading marketing at multiple publicly traded companies, Jason shares hard-won lessons about what really works. He breaks down the messy reality of measuring ROI across fragmented digital platforms, explains why AI search overviews are secretly good news for businesses, and reveals his surprisingly simple metric for…