Senior VP of Software & Digital Platforms Group, Analog Devices
Search every verified Rob Oshana interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Rob Oshana, senior vice president of the software and security group at Analog Devices (ADI), discussed the company's approach to reducing software complexity in a September 2024 interview at Embedded World. He stated that ADI provides hardware abstraction layers to enable interoperability among its hundreds or thousands of analog and digital parts, as well as with other vendors' components. Oshana said ADI uses the open-source Zephyr environment as that abstraction layer, citing its permissive licensing and support for multiple vendors as benefits. He also noted that ADI integrates into Linux and uses a common device model for its low-level drivers to promote reuse and scalability. Oshana described ADI's strategy of "single die, multimarket," which he said involves creating fewer devices and using software to address different markets. He said the company is "shifting left" its software enablement to influence hardware design earlier in the process, resulting in more software being available with first silicon. Oshana added that ADI is increasingly engaging with open-source communities such as Zephyr and Linux to drive support for its products in a more interoperable manner.
“My talk was on reducing complexity in technology mainly around software and the way we accomplish that is by providing the right Hardware abstraction layers so at ADI we have many hundreds thousands of analog Parts digital parts we want all them interoperate together.”
“We're using one in the open Community because we're very into open- Source technology so we're using the Zephyr environment The Zephyr Community as that abstraction layer we like it because first of all it's open secondly because it supports many different types of vendors in the community today.”
“Zephyr is run by the Linux Foundation it's open in the sense that if you're a member you can contribute and participate and set the strategy but really anybody can leverage the technology that gets upstreamed into the community so many vendors do that many customers would rather actually pull software from an open Comm...”
“The licensing is also very permissive so that means that there's no restrictions that you have to contribute anything you innovate around it back you can leverage it and deploy without necessarily having to do that so the permissive licensing is another big benefit of leveraging that specific technology.”
In this video interview, we chat with Rob Oshana, SVP of the Software Engineering Solutions (SES) group at Analog Devices.
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