Executive Vice President of Reinsurance & Risk Capital Optimization, American
Search every verified Charles Fry interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Charles Fry, who also goes by Carlos Fry, is the CEO and Chief Bottle Washer at Code Éxitos, a near-shore product design and development company. In September 2023, he appeared on the podcast "Entrepreneur's Enigma," where he described the company's public mission as increasing the capacity of digital entrepreneurs and digital creators throughout the Americas. He stated that the team has over 100 staff members, and closer to 150 when including contractors, all of whom are bilingual in English and Spanish. Fry said the company is a B Corporation and that its founding DNA included a goal to "regenerate a little more social benefit in the world." He also noted that the team engages in internal education and community outreach, including speaking at universities. In September 2022, Fry appeared on ibble Studios, where he discussed his approach to entrepreneurship and management. He described his "sweet spot" as building companies from zero to $100 million in revenue, and said he uses three universal management tools: "know the focus, spread the message, keep the faith." He advised that entrepreneurs should expect to get knocked down and must determine to get back up. Fry also recounted that in 2022 he decided to increase his pricing by four times, finding that his previous customers were not the right fit, and instead chose to find customers willing to pay the new price. Earlier material from 2020, attributed to COL Charles H. Fry, describes his use of a spectrum analysis based on Jenkins' five stages of insurgency to classify the security stages of countries in Latin America while serving as a commander.
“Our public mission is to increase the capacity of digital entrepreneurs and digital creators throughout the Americas. Our tagline is Brilliant Minds in the digital world; smart people exist everywhere including outside of the Americas but I can only take on so much, you're only one person.”
“We find people with skills and some brilliant people; all of our team we have over 100 people now, and if we count contractors we get closer to 150 or so. Everyone's bilingual English-Spanish unless you go to Brazil where they need to pick up some Portuguese.”
“Our team is constantly going through internal education; we do a lot of community outreach in the communities that we're in. We talk in universities and try to do good everywhere we can. That's bottom line.”
“Our public mission as a B Corp was really instrumental in our founding DNA. We want to regenerate a little more social benefit in the world.”
“Entrepreneurship to me has always been one percent inspiration and 99 percent perspiration. There's a lot of perspiration, but it's super rewarding.”
“My sweet spot has always been kind of the zero to 100 million dollars in revenue—that zone of nothing to something is where I get the most joy. Once a company gets large and needs stewardship and guidance, I'm probably not the best guy.”
“We have a responsibility to our clients; their businesses depend on the quality of our work. We certainly have a responsibility to our team and the communities that depend on us.”
“I always try to carry a sense of humility. I'm just always grateful for the people I'm in front of and the people that are around me. It keeps me centered more than when I was younger and maybe a little more aggressive than I should have been.”
“A good friend of mine says their website should be the public version of their business plan. I love that because it tells a story about who you are, what you do, and how you give back.”
“At Codexitos, the playbook is substantially different in two ways: first, we have a public benefit mission as a B Corporation to discover and enable technical talent in Latin America; second, we think of Codexitos as a 100-year company, focusing on long-term impact rather than short-term hyper-growth.”
“I realized that my customers are actually taking a bigger risk on me than the venture capitalists; if my product fails, it negatively impacts them far more than it does the VCs who can write off their investment.”
“Every conversation matters; when you get told no in sales, you have to learn from it and understand why, rather than just moving on. This mindset is crucial for both salespeople and executives.”
“The first person most entrepreneurs hire is whoever will take the job, which means they may not be the most qualified, and later you might have to bring in someone more experienced, which can be a soul-crushing experience for everyone involved.”
“To grow my business in 2022, I decided to up my pricing by 4x and found that the people I was serving were not the right fit anymore; instead of lowering prices, I chose to find customers willing to pay the new price.”
“I help build companies from nothing to something; reaching 100 million in revenue means you have a real company with departments and executives smarter than you, and that requires a different skill set than being the best CTO or CEO.”
Charles "Carlos" Fry is the CEO and Chief Bottle Washer at Code Éxitos, a near-shore product design and development shop ...
Charles "Carlos" Fry is the CEO and Chief Bottle Washer at Code Éxitos, a near-shore product design and development shop ...
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QUESTION 8: How about giving me a simplified rundown of the spectrum analysis that you used to classify the states of ...
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