Lara Balazs

Marketing Vanguard at Cannes: AI Is Moving From Fear to Confidence ft. Lara Balazs of Adobe

August 04, 2026 · 📺 ADWEEK

The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Lara Balazs, Chief Marketing Officer and EVP of Global Marketing at Adobe. In this episode, Lara breaks down why enterprise AI adoption is shifting toward tangible workflow wins. She highlights how heavyweights like the NFL, Disney and L’Oréal deploy Adobe Firefly to automate manual asset scaling while protecting proprietary IP. Learn why human empathy, brand trust and strategic judgment remain irreplaceable in the age of generative AI. Lara Balazs is Chief Marketing Officer and Executive Vice President, Global…

Watch on YouTube ↗

Why creativity matters more than ever in the age of AI - Adobe CMO, Lara Balazs

July 15, 2026 · 📺 Uncensored CMO and Adobe

Lara Balazs, CMO of Adobe, joins us to discuss what it takes to lead one of the world's most influential creative brands through a period of enormous change. From Adobe's presence at Cannes to the rapid rise of AI, Lara shares her vision for the company and why she believes technology should be used in service of creativity, rather than simply to drive efficiency. We explore why creativity matters more than ever in the age of AI, the skills Adobe looks for in marketers, and the traits that separate the most successful CMOs. Lara also shares the practical leadership principles she uses to run…

Watch on YouTube ↗

AI Is Spurring a Golden Age of Creativity

July 09, 2026 · 📺 Boston Consulting Group

Using AI to reimagine work and create customer-centric hubs is expanding opportunities for marketing creativity. Adobe's Lara Balazs and BCG's Janet Balis explore. Summary AI is expanding into what marketing teams can create, personalize, and deliver. Lara Balazs of Adobe and BCG's Janet Balis discuss how leaders can use new tools to reimagine work, build customer-centric hubs, and unlock more creativity—while keeping human imagination and brand relevance at the center. Chapters [0:00] Reimagining Marketing Work [0:31] Building Customer-Centric Hubs [1:02] Expanding Creative Possibi…

Watch on YouTube ↗

On Orchestrating Value Creation, with Adobe's Lara Balazs

June 09, 2026 · 📺 Create or Destroy: Reimagining Marketing

This week, one of the central ideas of Create or Destroy gets flipped: namely, that product is marketing. Every single product decision is ultimately a marketing decision, and it either contributes to value creation or value destruction. Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe, agrees with that thesis, but says that we need to think of marketing as product too. And like a physical or digital product, you have to "ship" your stories and narratives to create true meaning and relevance with your customers. Lara speaks from a heralded track record of driving…

Watch on YouTube ↗

How agentic AI is reinventing brand customer experience, with Adobe's CMO

June 03, 2026 · 📺 AdAge

Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief marketing officer of Adobe, is helping major brands—from Dick's Sporting Goods to Xfinity—understand the common pain points in their customer service workflows that can finally be addressed by AI agents. Balazs spoke with Ad Age about the B2B approach and how she is pitching Adobe's agentic tools to marketers as well as the real opportunities that generative technology can offer today.

Watch on YouTube ↗

Day One Keynote | Part 2 | Adobe Summit 2026 | Adobe

April 20, 2026 · 📺 Adobe

Be front row for an exploration of the renewed landscape of digital experience marketing. Top Adobe executives and customers from leading brands share fresh perspectives on accelerating growth, scaling personalization, and boosting business by combining marketing, creativity, and agentic AI. ____ About Adobe Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations, customers choose Adobe products to ideate, collaborate, be more productive, drive busines…

Watch on YouTube ↗

Adobe’s CMO on Brand Reinvention, AI, and the Golden Age of Creativity

March 04, 2026 · 📺 The CMO Podcast

Adobe's CMO Lara Balazs reveals how the world's biggest creative software company is navigating the AI revolution — and why she believes we're entering a golden age of creativity. Subscribe for weekly conversations with the world's top CMOs. In this episode of The CMO Podcast, host Jim Stengel sits down with Lara Balazs, EVP and Chief Marketing Officer of Adobe, for a wide-ranging conversation on brand reinvention, leading through AI disruption, and why the fundamentals of great marketing haven't changed — even as everything around them has. WHAT YOU'LL LEARN ✅ Why Adobe's CMO calls AI a…

Watch on YouTube ↗

#AdobeMAX 2025 Inspiration Keynote | Adobe

October 29, 2025 · 📺 Adobe

Join filmmaker James Gunn, YouTuber Mark Rober, Adobe CMO and EVP Lara Balazs, and Adobe VP Stacy Martinet as they ...

Watch on YouTube ↗

CMO of Adobe, Lara Balazs, talks on AI, consumers, the content supply chain, and NFL teams (49ers)

October 23, 2025 · 📺 Breaking & Entering Media

LARA HOOD BALAZS, GLOBAL CMO OF ADOBE POST GAME PRESS CONFERENCE Lara joins us merely moments after hopping off the stage at the Association of National Advertisers Masters of Marketing Conference. Lara loves all NFL teams, but she may or may not have a favorite. More from Breaking and Entering Media: 💼 Follow on LinkedIn⁠   / ⁠   📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠ 💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437... ✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa... 📹 Subscribe to our :60 Advertising News Videos⁠ https://brea…

Watch on YouTube ↗

is the marketing funnel dead? 👀 insights from @Adobe CMO Lara Balazs #canneslions #adobepartner

June 25, 2025 · 📺 Taylor Loren

Watch on YouTube ↗

Adobe Summit Day 1 Keynote 2025 | Adobe

March 18, 2025 · 📺 Adobe

Kick off your Summit experience with an exploration of the latest insights for growing your digital business through personalized experiences. Adobe executives and customers from leading brands will explore the future of customer experience and best practices for combining creativity and marketing in the era of AI. Learn more: https://adobe.ly/41EEK7T Subscribe to Adobe: https://adobe.ly/3Oq11Ay Learn More About Creative Cloud: https://adobe.ly/48KX80I Learn More About Document Cloud: https://adobe.ly/48KHimO Learn More About Experience Cloud: https://adobe.ly/3vspuyC About Adobe Adob…

Watch on YouTube ↗

How Intuit is Maximizing Brand Power with Lara Balazs, Chief Marketing Officer | Podcast

June 09, 2023 · 📺 Suzy

Lara Balazs, Chief Marketing Officer at Intuit, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. She shares how maximizing brand power requires a full-funnel approach, consistency in brand voice, embracing technology, seeking mentorship, taking risks, gaining diverse experience, prioritizing customer trust and safety, and having grit and resilience. Timestamps: [05:04] The Enduring Relevance of Brand Power [07:32] The Importance of Authenticity in Business Communication [10:56] The Mutual Benefits of Reverse Mentoring…

Watch on YouTube ↗