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Richard Gomez

Executive VP & Chief Commercial Officer, Target

Search every verified Richard Gomez interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a September 2020 interview, Gomez discussed his expanded role as chief marketing, digital, and strategy officer at Target, noting that the e-commerce part of the role was the newest for him. He described the challenge of using data from Target’s loyalty program, Target Circle, which had over 50 million sign-ups in its first four months, to create personalized communication and offers for guests at scale. Gomez said the company refers to its customers as “guests” to reinforce the idea of Target as a generous host, and he emphasized the importance of using consumer data responsibly and transparently. He also mentioned an internal media agency called Round Owl that leverages first-party data to place targeted ads for vendors, calling it a profitable incremental revenue stream. Gomez also voiced support for the #SeeALL movement, describing it as a call to action for advertisers and marketers to better reflect multicultural consumers in their work. He stated that prioritizing the multicultural consumer is “no longer a nice to do, it’s a must do” for long-term brand growth, citing the diversity of Gen Z as a key reason. Gomez acknowledged that Target had made progress in this area but said there was more the company and the industry could do.

Recent appearances

  • Target’s Rick Gomez on CPG, Consumer Expectations & “Expect More, Pay Less”

    How does Target keep its “Expect More, Pay Less” promise relevant as consumer expectations keep changing? In this episode of The Speed of Culture Podcast, Matt Britton sits down with Rick Gomez, Executive Vice President and Chief Food and Beverage Officer at Target, to discuss CPG leadership, consumer expectations, food and beverage strategy, affordability, retail media, and what it takes to build a brand that stays relevant. Rick shares how his early experience at Quaker Oats, PepsiCo, and MillerCoors shaped his approach to brand management, consumer-centric marketing, and cross-functional…

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  • Rick Gomez - Target's Chief Food & Beverage Officer - Career Club Live

    Ever wonder how a world-class marketer transitions from managing multi-billion dollar CPG brands to running the food and beverage department of the popular retail giant Target Corporation? Imagine the thrill of going from a government major, to acquiring a JD/MBA, to becoming the CMO of Target, and ultimately, the Executive Vice President of Food and Beverage. This intriguing journey is none other than that of our esteemed guest, Rick Gomez. He opens up about his exciting pivot from CPG to retail, his successful marketing strategies for young audiences, and his notable board roles at the Smith…

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  • Keynote: Rick Gomez, EVP, Chief Food & Beverage Officer, Target

    For more content like this, check out our upcoming events! Groceryshop: https://hubs.la/H0YQLVK0 Groceryshop Spring Meetup: https://hubs.la/H0YQLVM0 Shoptalk: https://hubs.la/H0YQLZJ0 Shoptalk Meetup for Women: https://hubs.la/H0YQL-X0 Shoptalk Fall Meetup: https://hubs.la/H0YQM5W0 Supply Chain Meetup: https://hubs.la/H0YQM9k0 Shoptalk Europe: https://hubs.la/H0-fzyn0

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  • Top of Mind | Rick Gomez, Target

    Target's Rick Gomez says making the shopping experience easier and more personalized is his No. 1 goal in 2020. Just elevated ...

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  • Target CMO Rick Gomez Supports #SeeALL

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  • Rick Gomez Brandweek Keynote

    Subscribe to our channel! https://goo.gl/JpCqzs Adweek is the leading source for news, insight and community for marketers, media and agencies. Head on over to http://www.adweek.com for content that is must-read for CMOs, creatives, media buyers, content creators, agency heads and anyone looking to stay informed about the brand marketing ecosystem. Check the original article here! https://bit.ly/2OOsv5h Check out our full video catalog:https://goo.gl/Ky9LT8 Follow Adweek on Twitter: https://goo.gl/U2sVPW Or on Facebook: https://goo.gl/G5DRR1

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