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Mauro Porcini

President & Chief Design Officer, Samsung

Search every verified Mauro Porcini interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Mauro Porcini, President and Chief Design Officer at Samsung, appeared on the LIXIL Facets of Design podcast on September 28, 2026, hosted by Paul Flowers. During the episode, recorded at Milan Design Week, Porcini discussed his career trajectory as the first Chief Design Officer at Samsung, following prior roles at PepsiCo and 3M, and reflected on the challenges of establishing design as a strategic driver of business innovation. He emphasized the importance of international experience for young designers, citing his own travels and residence in multiple countries as a source of lessons in empathy and cultural understanding. Porcini also addressed the shifting competitive landscape, noting that globalization, new technologies, and e-commerce have lowered traditional barriers to entry, allowing small companies to compete with large corporations. He characterized design and innovation as acts of care and generosity, describing the creation of objects and tools as gifts to others, and highlighted the historical evolution from individual specialization to exchange. The conversation concluded with Porcini thanking Flowers for the platform and acknowledging the value of sharing insights with the creative community.

Recent appearances

  • A LIXIL Facets Of Design Podcast Featuring Paul Flowers and Mauro Porcini

    September 28, 2026 · 📺 Architonic

    In this episode of ‪@LIXILGLOBALDESIGN‬ 's Facets of Design podcast, host Paul Flowers sits down with Mauro Porcini, the first Chief Design Officer at Samsung, former Chief Design Officer at PepsiCo and Chief Design Officer at 3M. Together, they explore what it takes to elevate design to the highest levels of business leadership and transform design into a strategic driver of innovation. Mauro shares insights from his groundbreaking career, reflecting on the challenges of creating new paths for design leadership. From building beloved brands and experiences to fostering meaningful human co…

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  • PepsiCo’s Mauro Porcini on Design, Innovation & Purpose-Driven Brands

    June 12, 2026 · 📺 Matt Britton

    How can design help brands create deeper human value, stronger business impact, and more meaningful consumer experiences? In this episode of The Speed of Culture Podcast, Matt Britton sits down with Mauro Porcini, SVP and Chief Design Officer at PepsiCo, to discuss design thinking, human-centered innovation, brand strategy, purpose-driven brands, consumer insights, sustainability, personalization, and the role of design in shaping some of the world’s most iconic brands. Mauro shares how his background in art, literature, philosophy, and industrial design shaped the way he approaches business…

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  • Chapter Talks – Design E37 | Mauro Porcini (President & Chief Design Officer Samsung)

    June 02, 2026 · 📺 Chapter TV

    Today’s guest on Chapter Talks — Design (English-language edition) is Mauro Porcini, President and Chief Design Officer of Samsung Electronics. Before joining Samsung, he held leading design roles at PepsiCo and 3M, where he helped bring design closer to business and technology. At Samsung, he now leads the design vision for many of the products people use every day — from smartphones and TVs to home appliances and new AI experiences. Today, we speak with him about how design can take products beyond pure functionality through aesthetics, originality and emotional relevance — and why designers…

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  • AI Will Take Your Job (Here is How to Survive) | Mauro Porcini

    May 20, 2026 · 📺 Show Your Value with Lee Benson

    What happens to human identity when AI does all the heavy lifting? In this episode of Show Your Value with Lee Benson, we sit down with Mauro Porcini, President and Chief Design Officer at Samsung. Mauro breaks down why the future of innovation isn't just about better tech, but about recreating meaning and connection in our lives. He reveals how Samsung translates basic human needs into cutting-edge products and shares the exact traits that separate average thinkers from "unicorn" innovators. What You Will Learn: Why the traditional barriers to entry (scale and patents) are dead. The "root…

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  • Mauro Porcini

    April 30, 2026 · 📺 debbie millman

    Mauro Porcini is the President and Chief Design Officer at Samsung, where he leads a global design organization shaping products, experiences, and ecosystems for billions of people through a deeply human-centered approach to innovation. He joins to reflect on his journey from Italy to global design leadership and to discuss the human side of technology amid financial instability, digital toxicity, and existential anxiety. Learn more about our flagship conference happening this April at attend.ted.com/podcast Hosted on Acast. See acast.com/privacy for more information.

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  • Technology should "free you from technology" says Samsung design chief

    April 29, 2026 · 📺 Dezeen

    Samsung chief design officer Mauro Porcini has called for a shift away from technology-led innovation towards "love" and human values in this talk hosted by Dezeen during Milan design week. In a conversation with Dezeen's co-CEO Benedict Hobson, Porcini framed the rise of artificial intelligence (AI) as both an opportunity and a responsibility, emphasising the need for a "moral compass" to guide innovation. Read more: https://www.dezeen.com/?p=2321764

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  • RAFFLES TALKS GLITCHED EDITION: EP 3. - Mauro Porcini

    April 28, 2026 · 📺 Raffles Milano

    Raffles Talks — Design Week Edition. Episode 3 with Mauro Porcini. Chief Design Officer at Samsung. One of the most influential design voices shaping global culture today. But this is not a conversation about design systems, awards, or polished case studies. This time, we talked about leadership under pressure. About what happens when creativity becomes responsibility. About the distance between vision… and what actually gets executed. We talked about decisions that don’t make it into presentations. About the weight of representing design at a corporate level. And about what you lose when eve…

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  • L’ITALIANO CHE STA CAMBIANDO IL DESIGN – Design Chills con Mauro Porcini

    April 22, 2026 · 📺 Caffè Design

    Questa è una MASTERCLASS di Design. Intervista ad una delle leggende del Design contemporaneo: Mauro Porcini ora Chief Design Officier di Samsung. Le migliori due ore della tua giornata. ✨ Questo video è sponsorizzato da Samsung. CANDIDATI a Creative Design Masters il primo talent show sul design in Italia scritto e condotto da Caffè Design → https://www.creativedesignmasters.it/... Link al corso per imparare a fare il tuo portfolio!👑 https://retrobottega.caffe.design/pro... 📰 La nostra Newsletter https://www.caffe.design/#biscottini

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  • Mauro Porcini on human-centered design at Samsung Design Open Lab

    April 22, 2026 · 📺 DesignWanted

    Interviewed during Milan Design Week 2026, Samsung’s Chief Design Officer, Mauro Porcini, reflects on a new design framework where Artificial Intelligence is shaped by Emotional Intelligence and Human Imagination, outlining a shift from function-led products to systems driven by meaning, adaptability, and human values. Read the editorial article on 👉 https://designwanted.com/behind/mauro... 📹 Alessandro Palumbo #designwanted #design #SamsungDesignOpenLab #SamsungDesign #ad __ 🎬 Behind is an original video series by DesignWanted, taking you behind the scenes of designers’ studios to discov…

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  • AI will transform our devices in the coming years (w/ Samsung President) | Rapid Response

    April 22, 2026 · 📺 Rapid Response and Masters of Scale

    AI redefining how products are both built and experienced, and Samsung is reimagining its place in the tech ecosystem. In conversation with Rapid Response host Bob Safian, Samsung's president and chief design officer Mauro Porcini pulls back the curtain on the company’s new design manifesto, and gets candid about their rivalry with Apple, the shift from hardware to human experience, and why a brand known for engineering dominance is now betting its future on something far harder to measure: how a product makes you feel. Chapters: 00:00 Introducing Maura Porcini 01:24 Why Maura Porcini left Pe…

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  • From Pepsi to Samsung: The Italian Who Is Revolutionizing Design! Mauro Porcini Stops By BSD MDD!!

    April 20, 2026 · 📺 The BSMT by Gianluca Gazzoli

    Design Week is just around the corner... and here on BSD MF we wanted a story worthyofit.Thekindthatinspires,fascinatesandlet’sfacetitfillsyouwithpridetoo. Because this isthestoryofoneofthemostinfluentialItaliansintheworldofdesignandinnovation.Designerinnovatorcommunicatormanagerbutaboveallamindcapableofseeingtheworlddifferently. MauroPorcinisthefirstGlobalChiefDesignOfficerinthehistoryofSamsungElectronicsandthefirstnonSouthKoreanpresidentofthetechgiantbasedinSeoul. AnincrediblejourneyfromPhilipsDesignto3MS uptothe12yearsatPepsico wherehesignedsomeofthemosticonicprojectsincludingSuperBowlco…

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  • Designing a Better Tomorrow: Mauro Porcini on Empowering the Next Generation of Innovators | Samsung

    September 11, 2025 · 📺 Samsung

    Samsung’s Chief Design Officer Mauro Porcini shares why human-centered innovation is the key. Highlights: • Why empathy is the foundation of lasting innovation • How AI can empower but not replace human creativity • The urgent need for purpose in big corporations • A call to the next generation to lead with values, not just vision Porcini’s message is clear: the future isn’t just about what we build. It’s about why we build it. Watch and be inspired. #SolveForTomorrow #EnablingPeople #TogetherForTomorrow #MauroPorcini #Samsung

    Watch on YouTube ↗

Verified interview transcripts

Notable quotes

“The reality is that in the world of today where the traditional barriers to entry of these companies are down because of globalization, competition especially coming from different countries in Asia, new technologies, the fact that anybody can sell anything to anybody through e-commerce or build brands through social media. So bypassing traditional areas where these companies were building their barriers to entry bec”

“When you have a brand that is worth billions of dollars and reach billions of people every day, if you do the right change in design, in the design of the product, the brand, the uplift could be massive. You know, the potential is big. Not just for the company. I mean, for the business people listening to us, obviously, yes, you're going to create a lot of business value for the company. But if you're driven by purpo”

“The big difference between today and 10 years ago, 20 years ago, is that for the first time in history, financial value for a company is almost totally aligning with human value. We creating real value for people. It was not the case 20 years ago.”

“I want expressiveness in the portfolio that reflects the diversity of humanity. Now, I'm going to build identity through the experience in retail, through visual communication. So when the brand talks, is the brand talking? That's when you need the identity of the brand. So when I buy the product, when I listen to the brand talking, that's when the brand needs to have an identity. But when it's about the user experie”

“Who cares about having that kind of identity? The company, maybe? For sure not the users. The users just care about having something that is really, really good in their lives. If the thing I have a TV and that TV looks like the refrigerator and the refrigerator looks like my phone and the phone looks like my smart glasses, the user doesn't really care. Eventually, the company... one of the reason is that the brand h”

“Today, anybody, any individual, you, me, anybody in the world can come up with an idea and get access to funding for that idea in a much easier way than 10, 20, 30 years ago. Because of the proliferation of investment funds, they're looking for the next startup, the next big idea to build the next startup. Many kids out of school, they don't dream anymore to work in a big corporation. They dream to create their own c”

Other executives at Samsung

  • Tae-Moon Roh, President & Co-CEO, Head of Device eXperience (DX) Division
  • Lee Jae-yong, Executive Chairman of Samsung Electronics (CEO)

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →