Chief Technology Officer, Audacy
Search every verified Sarah Foss interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a September 2021 interview, Sarah Foss, then Chief Information Officer at Entercom (later Audacy), described the company's evolution from a traditional radio broadcaster to an audio company. She noted that following the merger with CBS Radio three years prior, the company invested in the radio.com streaming platform, acquired two podcasting companies, and announced the acquisition of a sports betting company. Foss stated that Entercom had built a data platform using first-party listener information, which she said provided advertisers with robust audience visibility and the ability to attribute campaign outcomes, such as a listener visiting a store or adding an item to a shopping list via smart speaker. Foss said that the "rediscovery of radio and audio" in 2020 had shifted advertiser interest, with agencies and advertisers working with Entercom on data strategies to target audiences across platforms including mobile, car, smart speakers, and computers. She reported sellouts on radio.com and "massive interest" from advertisers targeting local and national audiences, attributing this to the company's ability to connect brands to content and demonstrate campaign success.
“Three years ago when we merged with CBS Radio, we inherited radio.com which was one of the first radio streaming platforms of its kind. We have doubled down and done a lot of investment in that, including acquiring two podcasting companies and recently a sports betting company.”
“We really talk about ourselves now as an audio company for consumers to engage with spoken word, music, streaming services, and now even games and services like sports betting.”
“Audio is not only an incredibly robust experience that you can have and take with you everywhere and engage with in many different ways, unlike video where you have to be watching the whole time.”
“Radio right now is the number one reach medium in the country. We have all the components with the stations, radio.com, podcasting, and new consumer-based services to create compelling content and targeted audiences for advertisers.”
TV, Sarah Foss, the chief information officer of number-two US radio group Entercom, explains the attraction. Turn up the volume ...
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