Chief Marketing Officer, Audacy
Search every verified Paul Suchman interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Paul Suchman, Chief Marketing Officer at Audacy, has discussed the company's transformation from the radio-focused Entercom Communications into a multiplatform audio brand. He stated that the rebranding to Audacy, launched in 2021, was intended to position the company as a modern audio media and entertainment company alongside competitors like Spotify and iHeart. Suchman described Audacy as a "challenger brand" within the industry and noted that the company holds itself accountable to advertisers through reach, frequency, and precision metrics enabled by digital delivery. Suchman has emphasized the growing role of audio in media, describing it as a "visualist medium" that engages listeners through "theater of the mind." He cited the rise of screenless, voice-driven computing as a factor driving audio's growth and argued that brands need to develop an "audio identity" or "sonic identity." He also highlighted the importance of creators moving into audio from other platforms and the role of audio in building community and connection, particularly in a post-pandemic environment where people continue to seek meaningful interactions.
“One of the things that has struck me about why audio has been on this meteoric rise with advertisers and consumers all over the globe is because it is a visualist medium. When you have no visual biases and it's just sound going into your ears and then into your mind, your brain and your body are free to be part of the...”
“We identified 11 real moments where audio was not only part of the ritual but in cases enhancing the ritual or driving the ritual itself. People will stay in their car longer or leave their home at a certain time just to catch a segment of a radio program or podcast.”
“Odyssey was a house of brands with 250 of the best radio stations around the country, a podcast creator and distributor, a streaming business called radio.com, and a live events business—all really disconnected. The rebranding was about building equity with consumers and making it easier for advertising partners to buy...”
“We behave like a challenger brand within the industry. Being a challenger brand is fun; you have to be more nimble, work faster and harder, and make every single dollar work harder and deliver better ROI.”
For marketers, creating a powerful connection with consumers is key — and audio plays an important role in that connection.
Stagwell Chief Brand Officer of North America, Alexis Williams and Audacy Chief Marketing Officer, Paul Suchman.
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Today Ben is speaking with Paul Suchman, CMO of Audacy, the company formerly known as Entercom Communications – the second largest owner of radio stations in the U.S. Through its media footprint, Audacy reaches 200 million listeners across the U.S. and is one of those interesting brands navigating the crossroads, some would say the divide, between old and new media. #marketing #marketingdigital #marketingpodcast #shorts
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