Chief Marketing Officer, Audacy
Search every verified Paul Suchman interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Paul Suchman, Chief Marketing Officer at Audacy, has discussed the company's transformation from the radio-focused Entercom Communications into a multiplatform audio brand. He stated that the rebranding to Audacy, launched in 2021, was intended to position the company as a modern audio media and entertainment company alongside competitors like Spotify and iHeart. Suchman described Audacy as a "challenger brand" within the industry and noted that the company holds itself accountable to advertisers through reach, frequency, and precision metrics enabled by digital delivery. Suchman has emphasized the growing role of audio in media, describing it as a "visualist medium" that engages listeners through "theater of the mind." He cited the rise of screenless, voice-driven computing as a factor driving audio's growth and argued that brands need to develop an "audio identity" or "sonic identity." He also highlighted the importance of creators moving into audio from other platforms and the role of audio in building community and connection, particularly in a post-pandemic environment where people continue to seek meaningful interactions.
“One of the things that has struck me about why audio has been on this meteoric rise with advertisers and consumers all over the globe is because it is a visualist medium. When you have no visual biases and it's just sound going into your ears and then into your mind, your brain and your body are free to be part of the...”
“We identified 11 real moments where audio was not only part of the ritual but in cases enhancing the ritual or driving the ritual itself. People will stay in their car longer or leave their home at a certain time just to catch a segment of a radio program or podcast.”
“Odyssey was a house of brands with 250 of the best radio stations around the country, a podcast creator and distributor, a streaming business called radio.com, and a live events business—all really disconnected. The rebranding was about building equity with consumers and making it easier for advertising partners to buy...”
“We behave like a challenger brand within the industry. Being a challenger brand is fun; you have to be more nimble, work faster and harder, and make every single dollar work harder and deliver better ROI.”
“Our advertising partners love our content and brands, but at the end of the day, they are really on our platform to connect with our 200 million listeners in very meaningful ways. When listeners are deeply engaged with content, they are more receptive to advertiser messages.”
“We hold ourselves accountable to the same reach and frequency metrics that put radio on the map, but now with so much content delivered digitally, we can target audiences and measure advertising performance with precision that we never had before.”
“Great content finds its audience. The challenge is connecting the right brands in the right moments to that content without compromising authenticity, because smart people will see right through that.”
“Students today are so digital native and fluid that they can move seamlessly between broadcast, digital, audio, TikTok, Facebook, Instagram, Twitter Spaces, and radio. They put a premium on the story itself and telling it across the best medium and all mediums.”
“If I could go back in time, I think I would pursue the oceanography thing and think about a very different life. But I started to really fall in love with the craft of advertising and marketing and went full on to do that.”
“There are so many stories that still need to be told and so many different perspectives. As storytellers and content creators, we need to be strong and have confidence in our voice and storytelling. There's no failure, just opportunity to learn.”
“Odyssey is we're activating big at the event we're seeing all of our clients one of our killer sales people is just off camera here and we are activating in the convention center we're activating with clients and you know this is a year we're coming out and bringing the Odyssey brand to our clients to our agency partne...”
“We are in audio platform we consider ourselves one of the big four audio platforms we have about 235 of what we consider the best radio stations in the country in the major markets we're the second largest commercial Creator and distributor of podcasts we have past Studios that live under the Odyssey brand we've just r...”
“The brand itself was launched on a proposition of real human connection and you know those are not just meant to be words because our Legacy is so deep in radio live local at national scale the value that we're delivering to communities of just real connection with real voices personalities content it's just driving ou...”
“People are still living fragmented isolated lives so these audio communities that we're building whether they're Geographic based whether they're shared interest based they're just really really important and we're finding listenership terrestrial radio podcasts on the stream is continuing to grow because people are cr...”
“Creators coming into audio from other platforms so you're seeing people coming from movies coming from television coming from print coming from Sports coming from politics into audio and back out again and it's really amazing and we're seeing all this technology that's enabling these creators to move fluidly through me...”
For marketers, creating a powerful connection with consumers is key — and audio plays an important role in that connection.
Stagwell Chief Brand Officer of North America, Alexis Williams and Audacy Chief Marketing Officer, Paul Suchman.
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Today Ben is speaking with Paul Suchman, CMO of Audacy, the company formerly known as Entercom Communications – the second largest owner of radio stations in the U.S. Through its media footprint, Audacy reaches 200 million listeners across the U.S. and is one of those interesting brands navigating the crossroads, some would say the divide, between old and new media. #marketing #marketingdigital #marketingpodcast #shorts
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