President & GM of NETGEAR for Business Products, Netgear
Search every verified Pramod Badjate interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. At InfoComm 2025, Pramod Badjate, President and GM of NETGEAR for Business Products, discussed the company's approach to AV-over-IP technology. Badjate stated that Netgear entered the market after seeing integrators struggle with the technology, and that the company aims to make it "plug and play simple." He said Netgear has "abstracted" the technology so that installers can work in familiar terms rather than focusing on network details, and described an "engage application" that allows point-and-click profile setup. Badjate also mentioned plans for future features that would enable offline cloud management and automatic configuration of devices. Badjate noted that Netgear recently announced an acquisition in security, which he said would help ensure AV systems are secure from an IT network perspective. He also discussed a software investment strategy, including the acquisition of a team that he said now includes 40 to 50 engineers, with expectations to grow to about 100 engineers focused on switching and engage software. Additionally, Badjate said Netgear is investing in AI to further simplify workflows for integrators. He stated that the company is redesigning its website and plans to launch a new partner program portal.
“One of the things that Netgear does very uniquely is we entered this market because we saw the need where AV over IP was something the integrators were really struggling with the technology absolutely and I think what we do is not only implement the technology and make it easy but build the ecosystem and bring that alo...”
“Every booth that I have gone to with our partners, people say they love us because when they put us in the network, it just works, right? So that thing about just making it work out of the box, that's real hard work in terms of making sure we've got the right profiles in our networks.”
“We have taken the technology AV over IP and abstracted it out so that the installers are dealing with it in the language that they are used to. So they just have to think in terms of the profile what they are connecting. They don't have to think about the nitty-gritties of the network itself.”
“We've got something called an engage application which makes it very easy just point and click to set up the profiles. And then we are going to be doing more things on top of it in terms of in future we'll allow people to offline manage this off in cloud and then push it out locally so that when the devices are actuall...”
“A big part of our strategy is investing in software innovations and acquiring WAG was an important part of that. We acquired a team and now have about 40 or 50 engineers, expecting it to grow to about 100 engineers, investing in innovating on the switching software and the engage software.”
“We are also investing in AI so that we can use AI to further simplify the workflows and make it plug and play for integrators. So we're very excited about that.”
“We just recently announced last week an acquisition in security as well and that also will be very important in ensuring that when you install AV systems we're going to make sure that it's secure from the point of view of an IT network.”
“All of this is part of our strategy in investing in innovations and living to our promise of making AV plug-and-play simple for our installers.”
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