Zynex COO highlights strong reimbursement strategy and growth in non-opioid pain management
Zynex Chief Operating Officer Anna Lucsok joined Steve Darling from Proactive to discuss the company's commitment to providingΒ ...
Chief Operating Officer, Zynex
Search every verified Anna Lucsok interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. Anna Lucsok, Chief Operating Officer at Zynex, has described the company's focus on non-opioid pain management products, including electrotherapy devices like the NexWave, as well as complementary items such as bracing and hot/cold therapy. In interviews from December 2024 and March 2025, Lucsok stated that Zynex accepts all insurances and has a reimbursement department that navigates coverage with third-party payers. She noted that the company's sales force has grown to 350 representatives, with a goal of reaching 800, and that per-rep performance has doubled compared to two years prior. Lucsok also mentioned that Zynex recently reached one million patients and plans to remain focused on the U.S. market for the next three to five years before expanding internationally. Lucsok said that a patient survey of 20,000 respondents indicated a 60% reduction in pain and a 50% reduction in medication use after using the NexWave device. She described Zynex's mission as becoming a "one stop shop" for patients seeking alternatives to opioids and pain medication, and stated that the company works with thousands of doctors across the U.S. who prescribe its devices. Lucsok has been COO since January 2021, with responsibilities including sales, reimbursement, operations, quality, IT, HR, compliance, and legal.
“We have a very strong reimbursement department, and we have been able to navigate the challenging field of working with third party payers. We accept all insurances, so we help all patients regardless of what type of insurance they're covered by.”
“I am responsible for our sales, reimbursement, sales operations, quality, IT, HR and compliance and legal. So pretty much everything except for accounting and engineering reports up to me.”
“This is one of the main reasons why we've been successful in this industry. And this is what makes us stand out among our competitors.”
“Zynex has an incredible mission. We offer pain management products that are alternative to opioids and other pain medication for patients in pain, chronic pain, acute pain, any type of pain.”
“Our sales force has been doing an incredible job. Their performance is steadily increasing, and is twice as high per rep at this point compared to two years ago.”
“Working with third party payers, I wouldn't ever describe it as easy, but the part that makes it easier is having the right people in place, solutions in place and technology in place that can be leveraged to improve your time in covering your claims and getting coverage for patients.”
“The company is going to continue to expand. We want Zynex to be a household name for any patient that's suffering from pain. We want to be a one stop shop and one solution for any patient that needs non-opioid or non medication alternatives to pain management.”
“For the near future, we'll stay focused on the US. It's a tremendous market. We have 1.5 billion patients who are in pain, and we just recently had a 1 million patient mark a few months ago.”
“Zynex medical manufactures and distributes pain management solution devices to patients in pain, chronic pain, acute pain, any type of pain. We also have a product line that's a complementary product. So we're essentially one stop shop for any pain management needs that are alternative to opioids and noninvasive.”
“The next wave device is a pain management electrotherapy device. It's a three modality device that has a transcutaneous electrical stimulation and inter-provincial current stimulation and neuromuscular modality.”
“We see great coverage for the most part on our NexWave device. And as insurance companies and doctors are looking for alternatives to opioids and pain medication.”
“We have great relationships with our doctors, and we work with thousands and thousands of doctors throughout the US. And we have many doctors who are huge proponents of our device, and prescribe for their patients regularly.”
“We actually recently ran a survey, and we have hosted 20,000 surveys from patients at this point. And the stats are very beneficial. We see reduction in pain by 60% after use of NexWave device and reduction of medication use by 50%.”
“We market directly to doctors. We have a sales force of 350 sales reps across the US. And the goal is to get us to 800 sales reps with focus on productivity. Sales reps reach out to any type of doctors that see any patients in pain, and present our products. And we've been very successful with that.”
Zynex Chief Operating Officer Anna Lucsok joined Steve Darling from Proactive to discuss the company's commitment to providingΒ ...
Zynex Medical Chief Operating Officer Anna Lucsok joined Steve Darling from Proactive to discuss the company's commitment toΒ ...
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