Zynex COO highlights strong reimbursement strategy and growth in non-opioid pain management
Zynex Chief Operating Officer Anna Lucsok joined Steve Darling from Proactive to discuss the company's commitment to providingΒ ...
Chief Operating Officer, Zynex
Search every verified Anna Lucsok interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. Anna Lucsok, Chief Operating Officer at Zynex, has described the company's focus on non-opioid pain management products, including electrotherapy devices like the NexWave, as well as complementary items such as bracing and hot/cold therapy. In interviews from December 2024 and March 2025, Lucsok stated that Zynex accepts all insurances and has a reimbursement department that navigates coverage with third-party payers. She noted that the company's sales force has grown to 350 representatives, with a goal of reaching 800, and that per-rep performance has doubled compared to two years prior. Lucsok also mentioned that Zynex recently reached one million patients and plans to remain focused on the U.S. market for the next three to five years before expanding internationally. Lucsok said that a patient survey of 20,000 respondents indicated a 60% reduction in pain and a 50% reduction in medication use after using the NexWave device. She described Zynex's mission as becoming a "one stop shop" for patients seeking alternatives to opioids and pain medication, and stated that the company works with thousands of doctors across the U.S. who prescribe its devices. Lucsok has been COO since January 2021, with responsibilities including sales, reimbursement, operations, quality, IT, HR, compliance, and legal.
“We have a very strong reimbursement department, and we have been able to navigate the challenging field of working with third party payers. We accept all insurances, so we help all patients regardless of what type of insurance they're covered by.”
“I am responsible for our sales, reimbursement, sales operations, quality, IT, HR and compliance and legal. So pretty much everything except for accounting and engineering reports up to me.”
“This is one of the main reasons why we've been successful in this industry. And this is what makes us stand out among our competitors.”
“Zynex has an incredible mission. We offer pain management products that are alternative to opioids and other pain medication for patients in pain, chronic pain, acute pain, any type of pain.”
Zynex Chief Operating Officer Anna Lucsok joined Steve Darling from Proactive to discuss the company's commitment to providingΒ ...
Zynex Medical Chief Operating Officer Anna Lucsok joined Steve Darling from Proactive to discuss the company's commitment toΒ ...
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