Dual-Branded Franchise Strategy with Dine Brands’ Scott Gladstone | The Business Growth Show
Discover how to boost profits and transform your business with innovative multi-brand strategies! Ford Saeks sits down with Scott ...
Chief Development Officer & President of International, Dine Brands Global
Search every verified Scott Gladstone interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Scott Gladstone, Chief Development Officer and President of International at Dine Brands Global, has been discussing the company's dual-branded restaurant strategy, which combines Applebee's and IHOP under one roof with a shared kitchen and cross-trained staff. He stated that the company opened its first dual-branded location in Sige, Texas, in February 2025, converting an existing IHOP to add Applebee's. Gladstone described the concept as a way for franchisees to leverage fixed costs and labor more efficiently in an environment of rising rents and costs, and noted that the company prioritized speed to market over perfection for the launch. He also discussed the 2023 acquisition of Fuzzy's Taco Shop, a fast-casual Mexican chain, as a way to scale Dine's shared service platform and drive growth beyond its larger legacy brands. Gladstone has also spoken about the company's approach to technology and automation. He noted that half of Applebee's system can process a full order through an automated agent, and said he sees potential for generative AI applications in back-office tasks like labor scheduling and inventory ordering. He described the company's strategy as returning to "first principles" to identify which innovations will have the most impact, given limited resources for testing. Regarding virtual brands, Gladstone said they remain a significant opportunity for IHOP, allowing the company to leverage existing kitchen capacity to offer different cuisines and reach new consumers, though he noted the segment requires continuous testing and adaptation.
“The Dual brands are our most recent innovation here at Dine. We've put Applebee's and IHOP, two iconic legacy brands, under one roof, offering distinct dining areas but a shared kitchen and cross-trained staff, creating efficiency and a compelling proposition for franchisees.”
“In an environment of rising rents and costs, dual-branded restaurants allow franchisees to leverage fixed costs and labor more efficiently, maximizing their investment and offering consumers a broader spectrum of choices.”
“We opened our first dual-branded location in Sige, Texas, converting an existing IHOP to add Applebee's, which has proven to be a very compelling proposition both for the franchisee and the community looking for more dining options.”
“Approximately 3,700 units globally across our three business units: IHOP with about 1,700 units, Applebee's around 1,600 units, and Fuzzy's Tacos with 130 to 140 units. Fuzzy's was acquired recently to tap into the fast-casual Mexican segment, which is growing quickly.”
Discover how to boost profits and transform your business with innovative multi-brand strategies! Ford Saeks sits down with Scott ...
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Getting to know Scott Gladstone, the President of International and Corporate Development at Dine Brands. Scott is responsible ...
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