Executive Vice President, Chief Digital Officer and President of Podcast & Streaming, Audacy
Search every verified John Crowley interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. At the 2024 BSM Summit, Crowley participated in a digital panel on podcasting and its growth in the audio format. He stated that podcasting "still has a pretty vibrant future" and that "the audience is out there, the monetization is out there." He discussed how new advertisers are entering the space, aided by technology like attribution and brand safety, and said this would "continue to put pressure on this growing supply as users grow rapidly." Crowley described the relationship between radio and podcasting as one that is often viewed as a dichotomy of competition, but said "in reality they can be helping each other." He suggested using radio stations to promote podcasts and vice versa, and said stations should use their assets—including social media and websites—as a "massive promotion vehicle" for podcasts. Crowley also described podcasting as "community-based media" and emphasized the importance of talent engagement and audience engagement, saying "promote, promote, promote" across on-air and social channels to build a sense of community.
“Podcasting still has a pretty vibrant future despite all the headlines that oh my God podcasting is dead it's not folks the audience is out there the monetization is out there there are some really good podcasts out there too.”
“On the business and monetization side we talked a lot about how new advertisers continue to come to the space new technology like attribution and brand safety are allowing them to jump in that obviously will continue to put pressure on this growing Supply as users grow rapidly.”
“I think a bright 24 and even brigher 25 part of the discussion was also about how radio can drive growth in the podcast space how we always talk about these two is sort of a dichotomy of competing against each other when in reality they can be helping each other.”
“If you have a massive or not even a massive 50,000 watt radio station or whatever use it to promote your podcast use your podcast to promote your radio station they're they can sync up and work together.”
SVP/Executive Editor for the Cumulus Podcast Network John Wordock and Audacy Chief Digital Officer J.D. Crowley join Derek ...
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