Senior Vice President & Chief Marketing Officer, Unit
Search every verified Teresa Poggenpohl interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a 2013 interview with the BMA Chicago, Teresa Poggenpohl, then of Accenture, discussed her approach to brand differentiation. She described her creative strategy as "really disruptive," citing an advertisement for Unilever that featured a model with disheveled hair and a headline about saving a billion euros. Poggenpohl noted that the ad did not resemble a typical B2B advertisement, which she said would usually show "two businessmen at a table," and instead looked more like a consumer product ad.
Disrupt to Differentiate Achieving brand differentiation in a highly competitive, technology-oriented service industry is a challenge.
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