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Search every verified David Kelley interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. David Kelley, co-founder of IDEO and the Stanford d.school, has discussed the concept of "creative confidence," which he described as "the combination of the natural ability to come up with breakthrough ideas and the courage to act on them." In a 2014 talk at Google, Kelley and his brother Tom Kelley promoted their book *Creative Confidence: Unleashing the Creative Potential Within Us All*. Kelley stated that a key approach to innovation is to "come in from the human side, like what do people value, what's meaningful for people, and then go out and try to find technologies and business solutions to those problems." He also emphasized the importance of small experiments, saying that "it's all about starting a bunch of little brush fires in different places in the company and hoping that they kind of catch on and grow together." In a 2012 TED talk, Kelley recounted a childhood story about a friend who stopped making art after a peer's criticism, and he argued that many people "opt out of thinking of themselves as creative" due to similar experiences. He described a process of using "a series of small successes" to help people overcome the fear of not being creative, citing the work of psychologist Albert Bandura. Kelley stated that his "big audacious goal" is "getting creative confidence into as many kids as possible, especially through K-12 education."
“You have to have support from the top of the company that the experiments are allowed to happen. But it's all really about small experiments. It's all about starting a bunch of little brush fires in different places in the company and hoping that they kind of catch on and grow together.”
“The best approach is to come in from the human side, like what do people value, what's meaningful for people, and then go out and try to find technologies and business solutions to those problems. So that seems to be, for us, the number one thing. This empathy for people is the best way to lead to innovation.”
“What we find is that you have to have support from the top of the company that the experiments are allowed to happen. But it's all really about small experiments. It's all about starting a bunch of little brush fires in different places in the company and hoping that they kind of catch on and grow together.”
“Even at Google, you're not deep enough involved with the people that you're trying to make raving fans. We just keep going deeper and deeper with the people we care about, with the extreme users, with the central personas. It just seems that they more quickly resonate with some things than they do the others.”
Tom and David Kelley stop by the Googleplex for a talk on creativity. This conversation was moderated by Frederik Pferdt, Head of ...
http://www.ted.com Is your school or workplace divided into "creatives" versus practical people? Yet surely, David Kelley suggests, ...
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