Chairman, President & Chief Executive Officer, BOSTON BEER INC -CL A
Search every verified James Koch interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jim Koch, founder of Samuel Adams and chairman, president, and CEO of Boston Beer, appeared at the 50th anniversary of Oktoberfest Zinzinnati in Cincinnati on September 19, 2026, where he distributed free beer and gave an interview. He described the event as a community-driven celebration, noting that the Chamber of Commerce started it 50 years ago and that it has grown into the second largest Oktoberfest in the world, reflecting Cincinnati's history as a beer town. During the event, he also discussed the current state of the craft brewing industry, saying it is a tough business now and that with around 10,000 breweries in the U.S., newcomers must be passionate about beer and serving customers rather than pursuing it for financial gain. In the interview, Koch, who grew up in Cincinnati, addressed his football loyalties, stating that while he has enjoyed the New England Patriots' successful run, he is rooting for the Cincinnati Bengals, saying they deserve a Super Bowl win. He also made lighthearted remarks about wearing lederhosen and referenced Julia Child in a discussion about beer versus wine, saying she was an authority on the matter.
In honor of the 50th anniversary of Oktoberfest Zinzinnati, Samuel Adams founder Jim Koch joined The Enquirer for an interview while handing out free beer to people at the festival. 🎥: Phil Didion, @DavidWysong_1 #samueladams #samadams #beef #craftbeer #cincinnnati #oktoberfest #cincinnatiohio #ohio #bostonbeer #interview
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“Well, I got to be honest. Um it's a tough business now. And in a way I mean, this is what I worked for for 42 years was to get craft brewing to the point where it was mature and established and developed and there's now 10,000 breweries here. So, you got to up your game. Uh cuz, you know, there's just great breweries in every neighborhood. So, if you want to get in now, you you got to be really passionate about it. Y”
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