President of Mattress Firm, Somnigroup
Search every verified Steven Rusing interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a September 2021 interview, Steve Rusing discussed the company's approach to trade shows following the COVID-19 pandemic. He stated that the company learned to do many things virtually during the pandemic and acknowledged that there are now more efficient ways to operate. However, he emphasized the value of attending the Las Vegas market, describing it as an opportunity to see many major customers in a short time period and to present products and the in-store experience in a way that cannot be replicated elsewhere. Rusing said the company needs to be where its customers are, noting that more customers are attending the market.
“The one thing that we've learned as we've gone through COVID is we've learned how to do a lot of things virtually right and so moving forward, there are more efficient ways to do things.”
“As far as Las Vegas market, the opportunity here is for us to see a lot of our major customers in a short time period; it's very efficient and gives us an opportunity to present our product and in-store experience in a way that we cannot do anywhere else.”
“We need to be where our customers are; more customers are coming to this market and we need to be here.”
Hear from Steve Rusing of Tempur Sealy International firsthand about their company's experience with #LVMKT.
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