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Robert Katz

Executive Chairman, Vail Resorts

Search every verified Robert Katz interview, podcast appearance, and on-the-record quote β€” each transcript cross-checked by AI and human review to confirm speaker identity. Rob Katz, executive chairman of Vail Resorts, returned as CEO in 2025 and gave his first podcast interview since that announcement on The Storm Skiing Podcast. In the interview, he addressed criticism of the company's performance, stating that the company's overall performance was worse than the industry and that was "unacceptable." He defended the Epic Pass pricing model, saying that when people suggest raising prices to reduce crowding, he asks, "Who shouldn't be able to ski? Who are you trying to kick out of the sport?" Katz also discussed the company's marketing strategy, noting that "email doesn't have the power that it once was" and that the company needs to be strong in other channels)Skip. He stated that Vail Resorts is "huge believers in internal promotion" to attract talent. In November 2025, Katz participated in a Toastmasters club meeting where he gave a speech evaluation, offering feedback on hand gestures, vocal variety, and the use of pauses. He was inducted into the Colorado Business Hall of Fame in 2024, where a video tribute highlighted his role in developing the Epic Pass and growing the company from five to 41 resorts. In his acceptance speech, Katz credited his wife, Alana Amsterdam, as "the most important teacher in my life" and noted that the Katz Amsterdam Foundation, which they started, aims to "eliminate inequities and increase opportunity for all."

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