It Never Hurts to Have a Conversation | e.l.f. Beauty CEO Tarang Amin
Tarang Amin wasn't looking to run a cosmetics company when the opportunity to invest in e.l.f. Beauty came his way. He thought the category was crowded, fragmented and lacked differentiation. But Amin followed a rule that had served him throughout his career: “It never hurts to have a conversation.” That conversation changed his mind. After looking more closely at e.l.f., Amin saw a digitally native brand with a strong value proposition, an unusually close relationship with its consumers and exceptional performance at retail. He decided to invest his own family's money and become CEO. In t…