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Kory Marchisotto

Senior Vice President, Chief Marketing Officer & President of Keys Soulcare, E.L.F. BEAUTY INC

Search every verified Kory Marchisotto interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Kory Marchisotto, Senior Vice President, Chief Marketing Officer, and President of Keys Soulcare at Elf Beauty, spoke at a Berkeley Forum event on September 20, 2026, in a fireside chat moderated by an undergraduate student. During the discussion, she addressed her leadership at e.l.f. Brands, the company’s “Change the Board Game” initiative, and her approach to brand building and representation in corporate leadership. Marchisotto described her marketing strategy as “meet people where they are,” citing an example of learning about social media habits from teenagers at a family pool party, and discussed e.l.f.’s early TikTok presence, including a 2019 commissioned song and a Super Bowl spot featuring Jennifer Coolidge. Marchisotto also spoke about the balance between imagination and execution, stating that breaking the status quo requires dreaming “without limits” while translating those dreams into action. She emphasized that purpose-driven business, rather than simply selling a product, is necessary to achieve exceptional outcomes. Her comments focused on expanding access and building cultures that empower change, without making specific claims about company performance or future plans.

Recent appearances

  • Kory Marchisotto On Changing the Board Game | The Berkeley Forum

    September 20, 2026 · 📺 The Berkeley Forum

    In this fireside chat hosted by The Berkeley Forum, Kory Marchisotto explores what it means to challenge the status quo in business, culture, and the beauty industry. Drawing on her leadership at e.l.f. Brands and her work advancing the company’s Change the Board Game initiative, Kory discusses the importance of representation in positions of power, expanding access, and building cultures that empower people to create change. The conversation examines e.l.f.’s disruptive approach to brand building, the role of purpose in business, and what it takes to challenge convention while staying ground…

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  • e.l.f. Beauty’s Kory Marchisotto on Super Bowl Ads, Brand Values & Cultural Relevance

    June 02, 2026 · 📺 Matt Britton

    How does e.l.f. Beauty turn cultural relevance, community insight, and bold brand values into breakthrough marketing?

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  • How to get the best performance out of your agency with Kory Marchisotto

    April 20, 2026 · 📺 Uncensored CMO

    Today, Jon and Kory break down one of the most misunderstood relationships in marketing: working with agencies. From treating agencies as a true force multiplier to fixing broken relationships, they share practical advice on how to get the best out of your partners, and what to do when things inevitably go wrong. This is a candid look at trust, expectations, and why the best results come when agencies feel like part of your team, not just a supplier. Whether you’re managing an agency or working inside one, this episode will change how you think about the relationship. Get Uncensored Renegad…

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  • How to find inspiration with Kory Marchisotto

    April 13, 2026 · 📺 Uncensored CMO

    Today, Jon and Kory explore a simple but often overlooked skill: how to actually find inspiration. From brands like Tony’s Chocolonely to supermarkets, subways, and even nature, they break down why the best ideas rarely come from inside your own company. Instead, inspiration comes from changing your environment, staying curious, and being open to unexpected moments. If you’re feeling stuck, this episode is a reminder that great ideas are everywhere, if you’re willing to look for them. Get Uncensored Renegades every week: Apple Podcasts: https://podcasts.apple.com/gb/podcast... Spotify: htt…

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  • The power of kindness with Kory Marchisotto

    March 16, 2026 · 📺 Uncensored CMO

    e.l.f. lives by the mission of being "a bold disruptor with a kind heart" a refreshing stance when disruption is rarely paired with kindness. Kory explains why kindness is at the core of how e.l.f. operates, what it actually looks like in practice, and what holds most people back from embracing it. Get Uncensored Renegades every week: Apple Podcasts: https://podcasts.apple.com/gb/podcast... Spotify: https://open.spotify.com/show/7qnkqq0... Watch the Uncensored CMO episode with James Watt:    • How Brewdog built a £billion beer brand - ...   Links Unreasonable Hospitality by Will Guidara ht…

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  • How innovation succeeds with Kory Marchisotto

    March 06, 2026 · 📺 Uncensored CMO

    How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their ...

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  • What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

    February 23, 2026 · 📺 Uncensored CMO

    How do you distil something as complex as marketing into something simple? In this special episode of Uncensored Renegades, Kory delivers a powerful seven-minute poem (originally written as a pattern-disrupting acceptance speech) that captures the emotional weight, pressure, and responsibility of modern marketing leadership. Born from a flash of inspiration at an AC/DC concert, the poem explores the trials of being a CMO, the burden of accountability, and the mental fortitude required to lead. After the performance, Jon reacts candidly, unpacking the themes of ownership, bravery, and the un…

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  • How to win a Cannes Lion with Kory Marchisotto

    February 16, 2026 · 📺 Uncensored CMO

    With Cannes Lions deadlines looming, Jon and Kory dive into what it really takes to pitch, and win, at Cannes. We recorded this episode on the final day of Cannes 2025, with Kory in the thick of e.l.f’s "So Many D*cks" campaign submission for both a Glass and Titanium Lion. With the experience fresh in her mind, she breaks down the realities of the process. Jon brings a different perspective, reflecting on his own Bronze and Silver Lion wins from years past, and the hard-earned lessons that came with them. This is an episode of the Uncensored Renegades podcast. We'll only be posting a few m…

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  • The Effective CMO: e.l.f Beauty's Kory Marchisotto | The WARC Podcast

    February 12, 2026 · 📺 WARC

    E.l.f Beauty has seen 25 consecutive quarters of sales growth and market share gains. CMO Kory Marchisotto joins to discuss how ...

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  • What is Marketing? With Kory Marchisotto

    February 09, 2026 · 📺 Uncensored CMO

    This is an episode of the Uncensored Renegades podcast. To hear episodes of this new show, subscribe here: Apple Podcasts: https://podcasts.apple.com/gb/podcast... Spotify: https://open.spotify.com/show/7qnkqq0... When you define any other business function, the answer is simple. What is finance? What is HR? What is IT? When you ask, what is marketing? The answer is broad. Is it sales? Is it storytelling? Is it brand? In this episode, Kory and Jon dig into some of the words used to define marketing and decrypt some of the findings. Timestamps 00:00 - Intro 00:15 - Why is marketing hard t…

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  • Why you need to know your numbers with Kory Marchisotto

    February 02, 2026 · 📺 Uncensored CMO

    Failure needs to be rebranded. Most see it negatively, but history shows great successes are followed shortly after failures. Jon and Kory tackle the stigma against failures, why we should embrace them across the organisations we work for. They also share their biggest failures in their career and what they’ve learned from them. Apple Podcasts: https://podcasts.apple.com/gb/podcast... Spotify: https://open.spotify.com/show/7qnkqq0... Timestamps 00:00 - Intro 01:54 - Why are we afraid to talk about failure? 04:07 - Why failures set you up for success 11:11 - Jon’s biggest failure 18:20 - Kor…

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  • Uncensored Renegades Launch Live from New York City with Kory Marchisotto

    January 16, 2026 · 📺 Uncensored CMO

    Listen to the launch episode of my brand new show, Uncensored Renegades, co-hosted with Kory Marchisotto, CMO of e.l.f. and a previous guest on Uncensored CMO. Listen to the new show here: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/7qnkqq0... In Uncensored Renegades, we talk about the things most people are too afraid to discuss: being fired, failure, terrible bosses, and more. Get to know your hosts, Jon Evans and Kory Marchisotto, hear why we started the show, and find out what’s coming next. Timestamps 00:00 - Intro 01:06 - Backgrou…

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Verified interview transcripts

Notable quotes

“When I got here five years ago in 2018, we were investing 7% of net sales into marketing and digital. That would never get you to the place that we're standing today. We accelerated that significantly over time and this year we guided to 24%. So you have an enterprise and a board of directors. We're publicly traded company who believe in the power of brand building.”

“Kindness is saying there is a game here that many people are being excluded from. What if we change the game to make it inclusive, accessible, and positive for everyone? Whether it's the boardroom or the playing fields or access to equity, that's kindness.”

“ELF is a bold disruptor with a kind heart. The bold disruptor part is actually not unique; there are other companies that are bold disruptors, but they were heartless, and we on the other hand were heart full. Putting the two together was critical because the way in which we are doing the bold disruption is with kindness.”

“Everybody thinks the person who's responsible for their promotion and their raise and their career is their boss. The person responsible for everything that happens in your life is you. All of it 100%.”

“I'm a very data-driven, financial driven marketer and I use a lot of data and insights in my storytelling. Not many people would associate that with poetry and for me it's an instant word association. You say marketing, I say poetry.”

“How many people are going to talk to me about AI? Like how many people are going to talk to me about performance marketing? How many people are going to talk to me about insert boring freaking thing here that I already heard 3,000 goddamn times? And please do not read me something from your goddamn earnings report because I can do that without you.”

Other executives at E.L.F. BEAUTY INC

  • Tarang Amin, Chairman, Chief Executive Officer & President

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →