President of the Americas, Axalta Coating
Search every verified Nigel Budden interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Nigel Budden, President of the Americas at Axalta Coating Systems, discussed the company's first year as an independent entity following its separation from DuPont Performance Coatings. In a September 2014 interview, Budden stated that the company exceeded its own sales expectations and launched new products while establishing its brand identity. He noted that Axalta renewed its sponsorship with Hendrick Motorsports for an additional three years, describing it as the longest-running sponsorship in NASCAR and a key expense the company aims to leverage for a strong return. Budden also addressed Axalta's partnership with Service King, one of the largest multi-shop operators (MSOs), which chose Axalta as its paint supplier. He said the company is closely examining the consolidating MSO segment. Budden highlighted investments including a five-million-dollar coating technology center in Wilmington, Delaware, and the introduction of products such as the Acquire Plus EFX portable spectrophotometer and the Spectrum Master design tool. He emphasized that Axalta's offerings extend beyond paint to include training centers, customer service, and support.
“It's been quite a year as you can imagine, lots of executing against new plans, putting identity programs in place, and essentially it's been an excellent year for us. We exceeded our own sales expectations and launched new products while establishing our brand in the marketplace.”
“We signed up for another three years with Hendrick Motorsports, marking 22 years of sponsorship, which I believe is the longest running sponsorship in NASCAR. This is a key expense for us and we are very focused on ramping it up to the next level to get a good return.”
“Service King, one of the largest MSOs with its PPG line of paint nationally, chose us as their paint supplier and business partner going forward. We are looking long and hard at the whole MSO category as it is consolidating at a rapid pace.”
“It's a lot more than paint; beyond paint, we focus on training people with the right training centers, customer service centers, and inside sales support so customers can always reach someone live no matter where they are in the country.”
“We have our new Acquire Plus EFX, a very fancy portable spectrophotometer that can take a photograph of a color scheme and then provide a formula on how to match it or suggest changes in hue or tone.”
“We invested five million dollars in our coating technology center in Wilmington, Delaware, including a resin reactor system that enables us to do product development on smaller batches and quickly react to customer needs before commercialization.”
“We've worked hard to establish our corporate brand persona in front of stakeholders in a clear and meaningful manner, and while I hope not to do much more rebranding in 2014, we will focus on capitalizing on what we've put in place and rolling it out consistently.”
“We are launching new color tools like the Spectrum Master design tool, which enables people to use a Fandex-type color matching tool with the addition of xyrellics and metal flake, providing a wide cross-section of what the color will look like in different versions.”
Nigel Budden, head of North American Business with Axalta Coating Systems talks with Krista McNamara, ABRN managing editor ...
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