Stephanie Mccarty

Chief Marketing & Communications Officer, Taylor Morrison Home

Search every verified Stephanie Mccarty interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Stephanie McCarty, Chief Marketing and Communications Officer at Taylor Morrison, has discussed her decision to move the company's marketing functions in-house, moving away from what she described as a "broken client-agency model." She stated that the company previously had a "hodgepodge" of agencies across divisions, which led to inconsistent brand representation. McCarty said she gradually built an internal team, starting with creative roles and expanding into social media and paid media, and noted that the company now has a team of about 45 corporate marketers with limited external agency support. She cited cost savings, such as producing annual reports in-house for a reported savings of at least $150,000, and improved clarity in creative briefs as benefits of the approach. McCarty has also spoken about Taylor Morrison's digital transformation, describing the home building industry as "archaic" and "slow-moving." She said the company shifted its website from a "pure seduction tool" to a transparent digital experience where consumers can view pricing, customize homes, and book appointments online. McCarty noted that Taylor Morrison has been recognized as America's most trusted home builder by Lifestory Research for seven consecutive years. She has emphasized the importance of brand building over short-term promotions, stating that the company has "flipped that on its head" in recent years. McCarty has also discussed her leadership style, which she described as mobilizing her team toward a clear vision and allowing them autonomy to execute.