Head of Investor Relations, United Therapeutics
Search every verified Dewey Steadman interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Dewey Steadman, Head of Investor Relations at United Therapeutics, discussed the company's growth and communication strategy in a February 2025 podcast. He stated that since joining the company five years ago, United Therapeutics more than doubled its revenue run rate, tripled its share price, and increased its employee count by approximately 50%. Steadman described his role as the primary spokesperson for both investor and media relations, and noted that the company is a public benefit corporation, which he said allows it to consider patients, shareholders, employees, and communities equally in corporate decisions. Steadman said the company aims to create value with "the right investors" rather than driving up the stock price with a generic presentation. He acknowledged that the company has not implemented standard marketing metrics such as click-through rates, but has received anecdotal feedback from investors who appreciate video content, particularly about the company's Phase 5 Net Zero Warehouse and its designated pathogen free facility. He also noted that the brand is managed by the general counsel's office, separate from commercial product marketing, and that the company operates in a highly regulated environment where the FDA dictates much of what can be said in marketing materials.
“Since I joined 5 years ago I think we've more than doubled our Revenue run rate, probably tripled our share price, and we have probably 50% more employees.”
“We're a public benefit Corporation and so we have a corporate structure that allows us to put patients, shareholders, employees, and the communities at large shoulder-to-shoulder when making corporate decisions.”
“On the marketing side we're in a highly regulated environment and FDA dictates a lot of what we can say and can't say in our marketing materials.”
“We want to be able to create value in the right way with the right investors riding along with us, not just drive the stock up to $800 a share tomorrow with a generic PowerPoint presentation.”
“Some of these investors are smarter than us in terms of science; some are MDs, some are PhDs that have chosen to move into the investment industry for various reasons.”
“If you hear something that's consistent from everyone then maybe you should think about doing it, but if you're hearing it from one or two people don't rush to satisfy them even if they're a giant investor if it's not true to you.”
“We haven't implemented the kind of metrics that a normal marketer would have, so we don't have click-throughs or anything like that, but we have received anecdotal feedback from investors that they appreciate the videos.”
“The brand is maintained actually with the general counsel, run by lawyers, and we've always kind of operated corporate things like the brand image separately from marketing of commercial products.”
“We want to be true to ourselves and the way we communicate. We could put together the most generic PowerPoint presentation that could get every science specialist investor interested and drive the stock up, but it's not a true story to ourselves.”
“The video format allows us to get those folks in front of hundreds of people without taking up their time too much because it's only a controlled situation where they're being interviewed.”
Welcome to Pulling Focus, a podcast series that dives deep into the stories behind groundbreaking innovation and impactful ...
Sign in to search the full transcript archive, filter by topic, and access every quote from Dewey Steadman.
The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →