President, Chief Executive Officer & Director, Tripadvisor
Search every verified Matthew Goldberg interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Matt Goldberg, President and CEO of Tripadvisor, has emphasized the company's focus on trust and artificial intelligence, stating that "in a world of AI, trust becomes increasingly more rare, more precious, and more valuable." He has described Tripadvisor's goal as becoming a "trusted AI intermediary" in travel, a category he called "a very considered purchase." Goldberg has also discussed the company's strategic shift from "arbitrage economics to engagement economics," noting that meta search now accounts for less than a third of revenue and is not a growth driver. He highlighted partnerships with OpenAI and Perplexity for AI discovery, saying the company is "experimenting and learning" with agentic AI and monetizing its data through licensing deals. Goldberg has pointed to experiences as central to Tripadvisor's growth strategy, noting that Viator is growing profitably and that the company's tours unit saw a 40% revenue increase. He stated that "two-thirds of travelers now place more value on experiences" and that "three quarters of travelers tell us they will prioritize travel no matter what happens externally." Goldberg also discussed the company's financial performance, saying that for the first time in its history, every segment contributed profit. He described Tripadvisor's vision as becoming "the leading, most trusted source of travel and experiences" and said the company is "shifting from arbitrage economics to engagement economics" by focusing on direct consumer engagement, loyalty, and product innovation.
“I think in a world of AI, trust becomes increasingly more rare, more precious, and more valuable. Knowing who you can trust, knowing the provenance of where that information came from is no more important than in the category of travel, which is a very considered purchase, where the consequences of getting it wrong can...”
“I think what those two relationships among others are indicative of is our desire to experiment, to be restless, to think about fundamental innovation, where the value chain travel is going and how we fit into it.”
“Consumers who are coming in through AI discovery are often higher intent. And so it's up to us to think about how to engage them and bring them to a natural conversion point.”
“In a world of AI trust becomes increasingly more rare, more precious and more valuable knowing who you can trust, knowing the provenance of where that information came from. It's no more important than in the category of travel, which is a very considered purchase.”
“Of course, we are monetizing our data in these partnerships with OpenAI and Perplexity. But what I've said is we're not fixed on it has to be a sort of headline moving licensing deal. We're experimenting with when does it make sense to license and who would value our content and data and for what and why.”
“We focus a lot on the app. We focus a lot on the marketing channels that would bring travelers direct and we focus on the product experience that would cause somebody to want to come direct and of course rewarding them through loyalty and membership.”
“When people say brand typically it also involves a lot of advertising. And when you talk about loyalty, I think people tend to be loyal to a brand, particularly in the travel space, when the brand has really created value for them. The value typically sits in removing friction from my ability to experience the world an...”
“Airbnb is a phenomenal brand with a phenomenal brand promise, phenomenal loyalty, and a phenomenal traffic profile of experience seekers. Therefore, them launching into experience is something I understand. The difficulty with the Airbnb brand is it also has this element of uniqueness.”
“We partnered to work on Agentic AI with OpenAI and Operator. We want to learn, be there, understand where it's going and influence. We think we can deliver an agentic experience on our products and services and are increasingly interested in how we might position ourselves with our assets and partners in the world of A...”
“Anybody who thinks they have it figured out is nuts. We're trying to get there in a way where we're just experimenting and learning and then making bets and positioning ourselves.”
“In five years the top travel currency will be reputation 100%.”
“Last quarter it was fun because we had a chance to report that for the first time in our history every single one of our segments was contributing profit; never happened before. Twenty million incremental coming from Viator and The Fork from the previous Q2, so that's exciting and it just shows the diversification that...”
“We are shifting from arbitrage economics to engagement economics. Meta search probably is less than a third of our revenue now. It's still important and relevant, but it's not a growth driver. Our strategy is about leaning into our heritage, trusted brand, and leveraging our data in new ways to help people plan their t...”
“When someone books a hotel with us, they are three times more likely to book an experience; when someone books an experience, they are far more likely to book a hotel. The ARPU rises, so early indicators are very strong for cross-category monetization.”
“We don't think of meta search as our growth strategy for the future. Our strategy is to maintain relevance and differentiate what assets we have that can help us do what Google doesn't want to or can't do. The travel ecosystem is at one of the most interesting times in its history for those who want to innovate and dri...”
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