Panel Discussion: Managing technology hype in publishing companies moderated by David Smith, The IET
David Smith, Head of Product Solutions, The IET moderated a panel discussion on 'Managing technology hype in publishingΒ ...
Chief Financial Officer & Treasurer, Innovative Industrial Pptys
Search every verified David Smith interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. David Smith moderated a panel discussion on "Managing technology hype in publishing companies" in September 2019. During the session, Smith stated that managing hype is "not so much the technology, it's managing expectations of coming down to very simple straightforward replicable use cases that can deliver." He also said he would "recommend boring and predictable as a good way of implementing AI" and argued that "dysfunctional RFI and RFP processes" accelerate hype and create unrealistic expectations. Smith introduced panelists and facilitated discussion on topics including the challenges of technology adoption, the importance of focusing on business problems rather than technology features, and the value of demonstrations over written explanations. He concluded the session by thanking the panelists and directing attendees to lunch.
“One of the things about managing technology hype is that it's not so much the technology, it's managing expectations of coming down to very simple straightforward replicable use cases that can deliver.”
“Iβm probably the only person here at this event today whoβs going to recommend boring and predictable as a good way of implementing AI because I do think that itβs not so much the technology, itβs managing expectations.”
“There is a fundamental problem in what some technology providers have done and ultimately they were completely unable to fix that problem, resulting in products that never shipped or saw the light of day.”
“One of the biggest accelerators of hype and difficulty in managing it is dysfunctional RFI and RFP processes, which lead to a laundry list of buzzwords and unrealistic expectations.”
“If you can focus on the problem youβre trying to solve and know what success looks like, thatβs hugely helpful in managing technology hype.”
“Sometimes the reason somebody wants a massive project is to make themselves look great, which creates real issues in managing expectations.”
“Showing is far easier than telling when it comes to explaining new technology internally; interactive walkthroughs or demos are critical.”
“The journey to build an AI-based production system took over five years, and it took a long time for leadership to understand and trust the work, but now itβs a pillar of our organizationβs future.”
“I would love to see the industry get away from dysfunctional RFI and RFP processes because they accelerate hype and make it difficult to have intelligent discussions with suppliers.”
“Managing technology hype is less about controlling it and more about harnessing it in conjunction with good business goals to move the organization forward.”
David Smith, Head of Product Solutions, The IET moderated a panel discussion on 'Managing technology hype in publishingΒ ...
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