Head of Corporate Communications & Public Relations, Wisdomtree
Search every verified Jessica Zaloom interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jessica Zaloom, head of corporate communications and public relations at WisdomTree, discussed the company’s approach to internal and external communications in a September 2023 interview. She stated that identifying a core message and tailoring it to different audiences—such as shareholders, financial media, and employees—is essential. Zaloom noted that WisdomTree values transparency and incorporates its agency partners into internal meetings to foster collaboration. Zaloom also commented on WisdomTree’s workplace culture, noting that the company was named a best place to work by Pensions & Investments in 2021 for the second consecutive year. She said the organization transitioned to fully remote work during the COVID-19 period but maintains offices in the U.S. and Europe for employees who wish to use them. Zaloom advised professionals to be inquisitive and pursue external opportunities, citing her own involvement as co-head of the Women in ETFs chapter for New York City and as a member of the Financial Narrative Community.
“First identifying what that core message is is the most important part of delivering the message and tailoring the message to the various audience members.”
“Shareholders are innately trying to understand what that message is in relationship to the health and the wellness of the public company and the brand WisdomTree.”
“It's important to identify who the audience member is that you're speaking to and then how to tailor the message and the message length to that audience member first and foremost.”
“Transparency is something that's a big part of the core values of WisdomTree and it's something that I like to use when leading a team and working with a team like Vested.”
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