Paul Marciano

Co-Founder, Chief Creative Officer & Director, Guess

Search every verified Paul Marciano interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Paul Marciano, co-founder and chief creative officer of Guess, has been promoting the concept of the "GUESS Family" through a dedicated website, guessfamily.com, launched around the brand's 40th anniversary in 2021. In a series of videos, Marciano stated that the company is "not just a brand, it's a family" and described the site as a place to share stories of employees, models, and photographers who have worked with the brand over decades. He noted that the modeling industry has "changed completely because of Instagram," saying he now discovers many models and creatives through the platform rather than traditional agencies. Marciano also discussed the dual nature of social media, expressing concern about online bullying among children while acknowledging Instagram's value for discovering talent. Marciano has been involved in the production of seasonal Guess campaigns, including the Spring '23 campaign shot in Capri, Italy, and the Fall '22 campaign in Granada, Spain. In behind-the-scenes videos, he described drawing inspiration from Italian films and the architecture of Granada, which he said reminded him of Moroccan design. Marciano has also spoken about the importance of brand consistency and protecting the Guess image, stating, "The brand is your most valued asset." Additionally, he has been active in social advocacy, speaking at Denim Day events in support of Peace Over Violence and mentioning efforts to establish a related foundation in Italy.