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Glenn Fogel

President, Chief Executive Officer & Director, Booking Holdings

Search every verified Glenn Fogel interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Glenn Fogel, President and CEO of Booking Holdings, discussed the company's position and strategy regarding artificial intelligence in the travel industry across several recent appearances. In an August 2026 interview, Fogel stated that less than 1% of Booking's business referrals come from large language models like ChatGPT or Gemini, despite hundreds of millions of people using such tools for travel discovery. He argued that booking sites remain necessary because AI chatbots cannot provide the personalized service, supplier pricing arrangements, and customer support that his company offers, particularly during disruptions mid-trip. Fogel also noted that Booking is developing its own LLM-style models to replicate the chatbot experience with greater personalization. Fogel addressed broader AI-related topics, including workforce displacement and fairness. He acknowledged that job losses from AI could outpace new job creation and emphasized the responsibility of companies to help employees become AI-literate, stating that he regularly discusses this with his CHRO to ensure all 25,000 employees gain from AI. He also commented on the debate over surveillance pricing, noting that technology can enable individual pricing and that democratic societies will need to determine appropriate rules. Fogel described competitive advantages as temporary, saying "there is no such thing as a moat" and that long-term success requires continuous innovation. He also mentioned that Booking's agentic tool for Priceline, called Penny, has seen adoption double monthly, though he noted its absolute numbers remain small relative to the company's overall scale of over $86 billion in travel bookings last year.

Recent appearances

Verified interview transcripts

Notable quotes

“When somebody is looking for a travel answer, they're prompting for travel information, let's say it's hotels, and you're looking for hotels in a particular city. Well, the way the data has been in the models has gone in, do some of the hotels that are just much more prominent because they've they are so much more prominent in the data set, let's take the largest hotels, the ones that are well known, the chains, etc.”

“One of the issues being debated right now in the states and in the issue of surveillance pricing. And you can use technology to individually price people. Is that fair depending on who they are? It's a big debate. And that's something I think well, and then in democratic societies we'll have debates about it and our elected officials come out what should the rules be for surveillance pricing. Some things are good abo”

“There's something that's much more important for governments to take the lead in how are we going to deal with this a very rapidly change. Look, it's happening all the time. Midwest and the changes in industry, the steel industry or you go down to furniture making in the south, southeast or any part of the world. This change has always happened and new jobs are created. That we got that. But how do we handle the peop”

“What is our responsibility as a company to help develop people so even if their role is reduced or eliminated that they have gotten what they should have gotten besides a paycheck. And that's why I'm talking to my CHRO all the time to make sure every single person, 25,000 employees, every single one of them is AI is AI literate as possible given their education, given their make it so that they are able to gain from ”

“I can't talk to anybody say, 'Hey, why don't we all just stop doing this for a while? I would end up in jail. Can't do that. That's why we need governments to lead this, to be out in the forefront on this.'”

“That's a really scary thought, too. So you have on top of we have one AI is hopefully going to do tremendous great things for human society. Good. We have this fear that uh-oh it could cause some real problems societal or even worse cataclysmic problems for us. And then the other thing is but if we don't somebody else could do that.”

Other executives at Booking Holdings

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