Brian Shepherd, CSG CEO, on Simplifying Business Processes
Brian Shepard, CEO, CSG shares drivers for the telco to techco transformation.
Chief Executive Officer, President & Director, Csg Intl
Search every verified Brian Shepherd interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. Brian Shepherd, CEO of CSG, has been speaking about the telecommunications industry's need to simplify business processes and shift from a "telco to techco" business model. In May 2025, he described complexity as "enemy number one" and argued that the industry has been "saturated" with less revenue growth and more pricing competition. He stated that the goal is to "take the complexity out in the business process and the business model" and that "the real revenue uplift can actually come on the enterprise side" through this transformation. At MWC Barcelona in March 2025, Shepherd promoted CSG's technology, saying he was "excited to talk to some of the biggest and best customers in the industry about how they can sell engage and monetize better using integrated CSG technology." Earlier in his career at PTC, Shepherd discussed product development and engineering software. At a 2007 PTC User World event, he described the company's focus on expanding its product lifecycle management system, including capabilities for requirements management, tolerance analysis, and ergonomics analysis in Pro/Engineer. He noted that PTC had "about 1,500 people in the development organization" and was expanding into new vertical markets such as retail, footwear, and medical devices. In 2011, he previewed a keynote at PlanetPTC Live, calling it "a fantastic product year for PTC" with the release of Windchill 10 and Creo 1.0.
“The world is more saturated. There's less upside in revenue growth. There's more intense pricing competition and fight for subscribers.”
“If we want to make more money and we want to be the winners of the future in consumer and enterprise wireless capabilities, we've got to take that complexity out.”
“Enemy number one is complexity in our business process and avoiding this mistake that's plagued the industry for a decade of just trying to modernize and have like for like have a more modern complex stack. That is not the goal.”
“The goal to achieve what you just said, take the complexity out in the business process and the business model, simplify how you serve your customers and then that's what leads to the speed agility that you're talking about.”
“The real revenue uplift can actually come on the enterprise side with kind of this telco to techco business model shift that we're starting to see.”
“CSG is going big and bold in hall five if you're at the show this year come see us. I'm personally excited tomorrow I'm going to be up on stage with a fantastic panel talking about Enterprise reinvented.”
“I'm also excited to talk to some of the biggest and best customers in the industry about how they can sell engage and monetize better using integrated CSG technology.”
“At PTC, we think about these six innovation dimensions or directions β we start with a core and from that then we deliver and focus on new vertical markets, expanding our life cycle coverage, providing additional management capabilities, covering more design disciplines, doing more kinds of analysis and simulation and...”
“I think everyone would recognize PTC's heritage is the heavy engineering focus inside of electronics and high-tech and automotive aerospace and defense and industrial products. But recently, we've been expanding our focus to retail, footwear and apparel companies, to medical device companies, small and medium businesse...”
“With the focus of MPM Link in Windchill and with our acquisition of NCG the new pro tool toolmaker product you can see an increasing focus downstream in production β long term our goal is to cover the complete product life cycle.”
“These are the kinds of assets that we manage for customers β the kinds of things that customers trust us to be this single source of truth for. We're really trusted for content management and change management and configuration management, and we'll expand that to include project management, resource management and pro...”
“Historically, we've been a Java application running on an Oracle database with a services-oriented architecture and partners like Tibco; we've been expanding that by adding Microsoft SQL Server as a database, IBM as an SOA integration partner and in the near future we'll introduce support for Linux as a server-side ope...”
“Managing requirements in Windchill is very powerful because of the linkage and the traceability between the product structure and the structure of requirements β by elevating those requirements into discrete objects in Windchill we can manage and link them in a much more powerful way to improve product development proc...”
“Package collaboration is about creating a container that will hold all of the information you want to send to someone who isn't a Windchill user β you can export a locked package (zip) that preserves content, metadata, structure and relationships so a supplier can navigate and consume the information without direct Win...”
“We've worked with one of our partners Sigmmetrics to create a very simple and very well integrated capability in Pro/Engineer for tolerance analysis β the target market is design engineers who today do tolerance work with paper, pencil and spreadsheets, and we want to automate that directly in Pro/Engineer.”
Brian Shepard, CEO, CSG shares drivers for the telco to techco transformation.
Brian Shepard, CEO, CSG shares drivers for the telco to techco transformation.
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