Doing Business in Asia: Ian Watterson, CSG interviewed by Professor G. Suder, RMIT University
Professor G. Suder, RMIT University, Australia, and author of the textbook "Doing Business in Asia", interviews Ian Watterson,ย ...
Head of Asia Pacific, Csg Intl
Search every verified Ian Watterson interview, podcast appearance, and on-the-record quote โ each transcript cross-checked by AI and human review to confirm speaker identity. In a September 2021 interview with Professor G. Suder of RMIT University, Ian Watterson discussed his role as Senior Vice President for Asia Pacific and Managing Director of CSG International. He described CSG as a US-headquartered company with nearly a billion dollars in 2019 revenue, focused on building and launching platforms for sectors including cable, telecommunications, and financial services, with clients such as Disney, Comcast, and Telstra. Watterson stated that the company's main business model is a recurring revenue model based on multi-year contracts, and that it operates centers of excellence in Bangalore, Brisbane, and Kuala Lumpur. Watterson characterized Asia Pacific markets as varying greatly, with some countries like Singapore and South Korea being more advanced than Western expectations, while others like Myanmar and Cambodia are still emerging. He noted that COVID-19 had accelerated digital customer engagement and that geopolitical issues, including nationalism and border closings, are becoming more pervasive for international business. Watterson advised that Western companies entering Asia should conduct thorough on-the-ground investigation, as customers in the region may be more sophisticated than anticipated, and that cultural relevance and local partnerships are critical for success.
“CSG is a US headquartered business just short of a billion dollars in revenue in 2019 and growing strongly. We build, design, develop, and launch platforms across sectors like cable, telecommunications, financial services, and customer communications, serving clients such as Disney, Comcast, Telstra, Deutsche Telekom,...”
“Our main business model is a recurring revenue model where we sign multi-year contracts that provide customers with an assured cost basis for their platform and give us the recurring revenue base needed to grow our business.”
“We have centers of excellence in Bangalore, Brisbane, and Kuala Lumpur, balancing being close to customers while achieving an optimal cost mix. Small teams near customers gather requirements and feed them back to lower-cost centers that build, develop, and release functionality.”
“Digital innovation is about transforming our customers' businesses by enabling them to evolve from legacy systems that restrict bundling products, bringing other vendors' products to market, or entering new markets.”
“COVID-19 has accelerated digital customer engagement, forcing companies to move customers off call centers to non-personal interactions, which data shows customers prefer as they spend longer solving their own problems and are more satisfied.”
“Asia Pacific markets vary greatly; for example, Singapore, Hong Kong, and Malaysia are more emerged, while Myanmar, Vietnam, and Cambodia are emerging with long ways to go in technology transformation and cultural change.”
“When entering new countries, we often go in on the back of our customers, similar to a GE model, expanding globally as our customers become global. We evaluate carefully whether to form entities, do M&A, or other vehicles based on customer needs and tax considerations.”
“Doing business in Asia requires being culturally relevant, understanding local regulations like data sovereignty, and often partnering with local agents, especially in countries like Vietnam and Japan where trust and local presence are critical.”
“Geopolitical issues are becoming more pervasive and difficult, with nationalism and border closings affecting international business. As a US business, we cannot agree to contracts that boycott countries, which adds complexity to cross-border operations.”
“Asia is an ultra-competitive market, especially in popular countries like Singapore, Malaysia, and Thailand. Western companies must thoroughly investigate and meet customers because they may be more sophisticated and advanced than expected.”
Professor G. Suder, RMIT University, Australia, and author of the textbook "Doing Business in Asia", interviews Ian Watterson,ย ...
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