Jeff Coon

Senior Vice President & Chief Human Resources Officer, Dynavax

Search every verified Jeff Coon interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jeff Coon, Senior Vice President and Chief Human Resources Officer at Dynavax, previously presented at INBOUND 2016 on data-driven marketing. In that talk, he discussed neuromarketing and the concept of speaking to the "buying brain" in sales and marketing communications)Skip. He described video as a tool for making human connections and cited case studies, including a campaign for an asphalt paving client that partnered with the Wisconsin Humane Society and grew a contact database by over 429 new contacts in three weeks. Coon also referenced a campaign for Lakeland Industries that used buyer persona research to create an e-book downloaded over 2,700 times. Coon emphasized the importance of building trust and authenticity in marketing, stating that people want to do business with those they "know, like, and trust." He recommended using data and analytics tools such as Hotjar for website optimization and encouraged marketers to "strive for progress, not perfection" by launching campaigns and improving them based on data. He also noted that language can influence behavior, citing a study where words associated with aging caused people to walk slower)Skip.