Unlocking the Power of Data: Insights from Sannah Vinding and Adam Anderson #manufacturingpodcast
In episode 77 of the Mind the Innovation Leadership Podcast, host Sannah Vinding sits down with guest Adam Anderson to delveΒ ...
Chief Executive Officer & Director, Atn
Search every verified Adam Anderson interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. In a September 2024 podcast appearance, Adam Anderson discussed how his organization has improved its use of data, stating that "we're better at looking at data because we have so much data available to us now it's almost overwhelming and we're getting better and better all the time at using it, leveraging it to drive value." He described using purchasing data to build a picture of customer behavior before meetings, saying that this approach allows him to be "a lot more educated than you were before." Anderson also addressed changes in customer engagement, noting that hybrid work has altered expectations around scheduling in-person meetings. He said that "the expectation that you could set a meeting with them in two days and that they'll be there just doesn't work that way anymore." While expressing a preference for face-to-face meetings, which he called "the Holy Grail," Anderson described virtual meetings as "really productive and helpful." He emphasized that the choice between in-person and virtual meetings should be driven by customer preference, stating that "it's not about what we want, it's about what's going to be best for them."
“I would say we're better at looking at data because we have so much data available to us now it's almost overwhelming and we're getting better and better all the time at using it, leveraging it to drive value.”
“When you're talking to a customer, the more you've studied that data and understand what they're doing by what they're buying and how many of what, and do some analysis, then you go to the customer and you've put together a picture of what they're doing just based on their purchasing habits.”
“I think just understanding that they are working hybrid and they're not in the office every single day changes things; the expectation that you could set a meeting with them in two days and that they'll be there just doesn't work that way anymore.”
“We love face-to-face meetings, that's the Holy Grail; we're always trying to get face to face with customers but virtual meetings are really great, they can be really productive and helpful too.”
“Giving the customers a leeway to decide whether they want to be face to face or virtual is not about what we want, it's about what's going to be best for them.”
“With virtual meetings, sometimes you can get some of the first initial questions that can help you to that second meeting that could be in person, which will actually be much better and bring much more value.”
In episode 77 of the Mind the Innovation Leadership Podcast, host Sannah Vinding sits down with guest Adam Anderson to delveΒ ...
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