The Man Rewriting What a Brokerage Can Be with Leo Pareja | Built to Belong
Most CEOs talk about culture like it's a poster on the wall. Leo Pareja built the most Agent Centric brokerage on the planet by treating it like the actual strategy. He started at 19. No roadmap, immigrant kid, everything to prove. Now he runs 83,000 agents across 28 countries and he still thinks the number that matters most isn't production, it's belonging. In this one: what it costs to figure it out with no map, why Latinos drove 100% of U.S. homeownership growth last year and what that means for who we equip next, and where the data guy ends and the father begins.