Co-Founder & President, Freshpet
Search every verified Scott Morris interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In September 2022, Scott Morris, Co-Founder and President of Freshpet, discussed the company's launch of a plant-based pet food. Morris stated that the decision was driven by consumer research showing millennial and Gen Z consumers, who he said make up over half of the consumer base, are "very focused on sustainability," "animal ethics," and "the environmental impact." He noted that these demographics are vegetarians and vegans at twice the rate of older generations, and that Freshpet saw "a real opportunity to bring a plant-based product to market" using the same nutritional approach as its other products. Morris said the product was formulated with veterinarians and veterinary nutritionists and underwent feeding studies before launch. He described the initial rollout as beginning at Petco, with plans to expand to most of Freshpet's 27,000 retail refrigerators over the following year. Morris acknowledged the product is "slightly more expensive" due to development costs and early-stage production, but said the company aimed to keep it "affordable and accessible" to consumers seeking such an option.
“Everyone is really focused on sustainability, and what we have seen in so much of our research is especially millennial and Gen Z consumers—they're over half of the consumer base at this point. They're very focused on the animal ethics, the environmental impact, and they're actually vegetarians and vegans at two times...”
“We just felt like there was a real opportunity to bring a plant-based product to market. We use the same nutritional ideology that we have on our feeds: fresh, natural, simple, less processed, no preservatives, and we're bringing this plant-based food to market.”
“We've done pretty extensive consumer research to establish what the market opportunity is. As we bring this to market, we have a distribution network of over 27,000 refrigerators across the United States, and we'll be placing our product in these refrigerators with PR, digital, and television marketing to let the marke...”
“We formulate this with vets and veterinary nutritionists. We also do pretty extensive feeding studies for a long period of time, some with a panel of pets and also with our own pets before we felt comfortable bringing a product like this to market.”
Veganpetfood #plantbasedpetfood # Scott Morris, Freshpet Co-Founder, President and COO discusses his company's new ...... feed that family's best friend how about some vegan pet food let's bring in scott morris fresh pet co-founder president and ceo it's ...
Sign in to search the full transcript archive, filter by topic, and access every quote from Scott Morris.