OIS Podcast Ep #367: A Fast, Fun Future, with Warren Foust and Magda Michna, PhD, Staar Surgical
For today's episode, the newest addition to the OIS Podcast team, Carey Powers, sits down with the newest additions to the StaarΒ ...
President & Chief Operating Officer, Staar Surgical
Search every verified Warren Foust interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. Warren Foust, who was named President and Chief Operating Officer of Staar Surgical in 2023, discussed the company's growth and strategy on the OIS Podcast in September 2023. He stated that the company is experiencing double-digit growth in every market and described the company's values as including "empowerment of our people, driving a fast sense of execution, and fun." Foust noted that Staar Surgical handles its direct-to-consumer advertising in-house, citing a campaign with Nick Jonas and a subsequent partnership with all three Jonas Brothers to support their tour. He said the company asks for volume commitments from physician partners because the technology "warrants it" and that Staar Surgical runs national campaigns to drive traffic to customers. Foust described his move from Johnson & Johnson to Staar Surgical as "hard from the perspective of leaving" but "easy from the standpoint that STAAR is an amazing company with a trajectory for explosive growth." He said the company provides "fast start" training programs for surgeons and customizes solutions for different types of customers, including independent practices and large systems. Foust also stated that when the company enters a new market, it sees "incredible adoption" and reported a 99.4 percent patient satisfaction rate for the EVO ICL procedure.
“This is really the only company that's providing this avenue by which we're trying to help our refractive surgeons grow their practices and DTC is advertising is expensive and it's complicated. We have an amazing group of marketers which have done a great job under the leadership of David Kormanski to guide us there an...”
“When we turn a market on we have incredible adoption; patients are coming into physicians' practices and saying I want an EVO ICL in my eye and then after they get it, when the surgeon makes that decision, we see 99.4 percent patient satisfaction which we're really proud of.”
“We're handling all this direct-to-consumer advertising in-house and we're proud of the fact that we have the talent in-house to do it. The Nick Jonas campaign was really important and now we've just signed all three Jonas Brothers to be engaged with us as we're supporting their tour which is going to kick off out of Ne...”
“We have programs where we can do a fast start and get surgeons up to speed from a training perspective because it's important we want to make sure that we train the surgeons so that they can deliver best outcome for their patients. We also customize solutions for different types of customers including independent pract...”
For today's episode, the newest addition to the OIS Podcast team, Carey Powers, sits down with the newest additions to the StaarΒ ...
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