Terry Kane

Managing Director of Middle East & Africa, The Trade Desk

Search every verified Terry Kane interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a February 2025 fireside chat, Terry Kane, Managing Director of Middle East & Africa at The Trade Desk, discussed the evolution of online advertising. He stated that "cookies are dead" and urged marketers to adopt identity solutions, noting that cookies were designed 25 years ago for remembering login details, not for advertising. Kane described a "best-case scenario" for brands as becoming like "Walmart" by turning customer data into a sellable product. He also addressed the role of AI in advertising, saying it helps break down quantitative barriers to decision-making. In a separate interview on leadership, Kane said that "real leadership is a mindset and a way of behaving," and that "the best leaders often sit below you structurally in the organization." He emphasized that emotional intelligence (EQ) will become more important in leadership as AI accelerates processes, requiring a balance of technology and humanity to deliver customer impact.