Frederico Trajano

Chief Executive Officer, Magazine Luiza SA

Search every verified Frederico Trajano interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Frederico Trajano, CEO of Magazine Luiza, discussed the company's strategy and challenges in a recent episode of the podcast "Entre Reis e CEOs." He noted that the company, which turns 70 next year, has been led by him for 10 years and remains under family control with over 56% of shares. Trajano highlighted the company's joint venture with Itaú Unibanco, established in 2003, which has issued over 6 million Magalu cards, and described how these cards, along with CDC, account for roughly 40% of the company's own credit instrument share, with insurance penetration doubling when customers use Magalu's credit. Trajano identified interest rates as the primary factor affecting the company's performance, stating that a one percentage point change in rates impacts earnings before taxes by 150 million reais. He also commented on the competitive landscape of Brazilian e-commerce, describing it as more fragmented than ever, with numerous domestic and international players competing for consumer attention. He mentioned the company's ongoing investments in artificial intelligence and cloud infrastructure, and expressed that the company is committed to hard work and growth if the broader economic environment improves.