LUXURY IS DEAD. LONG LIVE LUXURY! | La Culture de l’Écart
“La Culture de l'Écart” has served as the core creative compass for decades at L’Oréal Luxe. A documentary film following the exploration of this principle is released every year, with a different focus, with the evolving luxury industry being the focus for this year. The visual metaphor in the documentary Luxury is Dead, Long Live Luxury by L’Oréal Luxe directly references the ancestral art of Kintsugi, in which one takes something broken and make it more valuable by filling the cracks with gold. The Kintsugi vase serves only as a visual metaphor for the reinvention of the global luxury ind…
