Chief Executive, British American Tobacco Plc
Search every verified Tadeu Marroco interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Tadeu Marroco, Chief Executive of British American Tobacco, has emphasized the company's focus on a "sustainable, multi-category transformation" toward a "Smokeless World." In the company's Half-Year Results for 2025, reported in July 2025, Marroco stated that the company had returned to both revenue and profit growth in the U.S. for the first time since 2022, attributing this to "strengthening Combustibles delivery and an excellent Modern Oral performance." He noted that smokeless brands accounted for 18.2% of group revenue and described Velo as "the fastest growing brand in the fastest growing smokeless category globally." Marroco also expressed confidence in the company's innovation pipeline, highlighting the roll-out of products such as Velo Plus, glo Hilo, and Vuse Ultra, and affirmed that the company was on track to deliver its mid-term algorithm in 2026. In earlier public statements, Marroco has discussed BAT's strategy of investing in reduced-risk nicotine products as an alternative to conventional cigarettes, acknowledging that the tobacco industry deals with a "highly controversial" product that has a "harmful impact on health." In a 2024 interview, he argued that the health issues associated with vaping were a consequence of a lack of regulation and called for regulatory frameworks that ensure product quality. Under his leadership, BAT has continued to emphasize financial flexibility and shareholder returns, with Marroco stating in the 2024 preliminary results that the company aims to return to its mid-term guidance of 3 to 5% revenue growth and 4 to 6% adjusted profit growth by 2026.
“We continue to build A Smokeless World with our smokeless brands now accounting for 18.2% of Group revenue.”
“First, we have returned to both revenue and profit growth in the U.S. for the first time since 2022, driven by strengthening Combustibles delivery and an excellent Modern Oral performance.”
“We remain committed to returning to our mid-term guidance of 3 to 5% revenue and 4 to 6% adjusted profit from operations growth, adjusted for Canada, on a constant currency basis in 2026.”
“I'm confident that we have the right strategy, the right capabilities and the right people to deliver a profitable transformation. All of these will be executed with a returns-focus, in terms of both cash generation and continuing to build a track record of delivery.”
“Nós fazemos parte de uma indústria onde nós lidamos com produto extremamente controverso, nós sabemos que o produto tem um impacto nocivo à saúde e nos últimos 10 anos pela primeira vez na nossa história a gente tem oportunidade de investir em tecnologias que permitem dar continuidade ao consumo de nicotina com um níve...”
“O que a gente tá sempre lembrando as autoridades é ter a importância de ter uma neutralidade fiscal porque hoje em dia já são 36% o tamanho do mercado ilegal de cigarros no Brasil, isso já foi mais de 50% alguns anos atrás.”
“we accelerated the revenue growth of these three categories by more than 50 percent and are going up to two billion pounds now in 2021. so we came from basically nothing back in 2016 to a two billion business closing 2021.”
“we have announced that our original target of 1 billion savings from 2020 to 2022 has already been achieved last year with 1.3 billion and as a consequence we have now announced a target of a minimum 1.5 billion up to the end of 2022 so in three years time we're gonna generate more than 1.5 billion of savings attacking...”
BAT has published its Half-Year Results for the six months to 30 June 2025. Watch the full video for result highlights with BAT's Chief Executive Tadeu Marroco and Chief Financial Officer Soraya Benchikh giving their views on performance over H1 2025.
BAT has published its Preliminary Results for the year ended 31st December 2024. Watch the full video for result highlights with BAT’s Chief Executive Tadeu Marroco and Chief Financial Officer Soraya Benchikh's giving their views on performance over the year of 2024.
In the second episode of Bússola Executiva, BAT CEO Tadeu Marroco spoke with journalist Lívia Torres and discussed the ...
This episode is the second in our CFO Notebook series, where we’ll be speaking to senior finance leaders about the latest trends and challenges they are facing and the steps they’re taking to address them. Tadeu Marroco is the finance and transformation director at British American Tobacco (BAT). In the episode, we speak with Tadeu on the challenges he’s facing in driving a greener future and the steps he’s taking to address greenwashing claims. 00:00 Intro 01:07 BATs sustainability journey so far 05:12 Navigating ESG challenges 08:24 Addressing greenwashing claims 12:48 Leading a £1.3bn tr…
In the latest episode of the Twenty Lessons series, we hear from Tadeu Marroco, finance and transformation director at BAT. Tadeu shares the areas BAT focused its efforts, as it navigated the pandemic. Most of the points he raises are familiar, including the retention of great people, investment in technology, data management and financial agility.
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