President & CEO, Demant As
Search every verified Søren Nielsen interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a November 2021 interview, Søren Nielsen, then President of Widex US, discussed the company's focus on sound quality and the role of technology in hearing care. He stated that Widex's main focus is "the most natural and pure sound" achieved through a "time domain filter bank" that reduces delay, and that the company continues to add features using artificial intelligence to create a more customized sound experience. Nielsen observed that the COVID-19 pandemic increased public attention to hearing difficulties and helped people realize that "hearing and understanding is not the same thing," which he said prompted more individuals to seek hearing solutions. He noted that while remote care solutions saw initial uptake, they declined once in-person consultations became possible again, indicating "a huge human component in having a successful fitting with hearing aids." He described remote technology as a "good supplement" for follow-ups but emphasized that the process begins with personal interaction and consultation.
“we all started paying more attention to some of the clues that are so important for understanding what's going on and realizing that hearing and understanding is not the same thing and i do think that is making more people come out and look for hearing solutions right which is a good thing all together”
“we've seen that actually die back very quickly as you know face-to-face consultations became possible again and it it really tells me that there is a huge human component in having a successful fitting with with hearing aids and that we shouldn't neglect that that actually that needs to be built into the process”
Dr. Patricia Ramos, and Audiologist and Co-founder of the Network of Medical Audiology interviews Soren Nielsen, President Widex US. What is happening at Widex today? Listen to Soren Nielsen sharing his perspective on Widex Sound, the impact of the pandemic on hearing aid use and remote programming.
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