Lyu Jae-cheol

Chief Executive Officer (President & CEO), Lg

Search every verified Lyu Jae-cheol interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Lyu Jae-cheol, President of LG Electronics, stated in a 2019 interview at CES that the company is building factories in the United States to mitigate the impact of tariffs imposed by President Trump on foreign-made washing machines and dryers. He noted that tariffs have forced LG to increase washing machine prices, but described the tariff situation as presenting both benefits and hardships that the company will overcome. Lyu also acknowledged a slowdown in Chinese consumer demand for LG products in recent years, attributing it in part to trade tensions, while expressing hope for recovery. Regarding artificial intelligence, Lyu said LG sees an opportunity to use AI to revolutionize customer experiences, emphasizing that humans remain in control of the technology. He also confirmed that a 65-inch rollable TV showcased at the event would be released later that year.