Greg Hicks

President and Chief Executive Officer, Canadian Tire

Search every verified Greg Hicks interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Greg Hicks, President and CEO of Canadian Tire Corporation, has discussed the company’s strategy and the state of the Canadian consumer in recent appearances. Speaking at the Canadian Club in April 2024, Hicks said that consumer spending decreased “almost immediately” after an interest rate change in June 2023, and that the softening affected households at every income level, with a particularly material impact on highly indebted households in the suburbs of Ontario and British Columbia. He also stated that Canada needs businesses to address the country’s “weak record in business investment,” which he described as a large contributor to weak productivity. Hicks has described Canadian Tire’s approach as “connected retail,” focusing on integrating physical and digital customer experiences. He noted that the company’s 40 million square feet of retail space functions as “same day micro fulfillment centers” within a 10-minute drive of 90% of the Canadian population. In discussing data-driven decision-making, Hicks said the acquisition of Party City’s Canadian operations was “almost exclusively done through the interrogation of our customer data,” with customer analytics accounting for 80% of the analysis. He also highlighted the Triangle Rewards loyalty program as a key tool for customer insight and innovation.