Co-CEO, A-safe
Search every verified James Smith interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. James Smith, co-owner and director of A-SAFE, discussed the company's growth and product development in interviews from 2021. He stated that A-SAFE grew over 40 percent during the pandemic, attributing this to the company's ability to focus on industries such as logistics, healthcare, and e-commerce. Smith described A-SAFE as the only company in its market that fully designs, manufactures, and independently tests its products to PAS 13 using TÜV Nord, selling directly to end users. He noted that the company has been growing an average of 30 percent annually for seven years and that its main competition remains steel barriers, though more polymer competitors have entered the market. Smith said that A-SAFE has been "pushing this agenda to the front to drive the right protection for the right application" in industrial workplaces. He described communication as a "huge challenge" and said the company has been working to improve it, including through a program to share its purpose and values. Smith also mentioned that the pandemic required the company to use different media to communicate, as he would have preferred to travel and meet people in person.
“a safe has pushed and the andy's pushing this agenda to the front to drive the right protection for the right application into the minds of people around all the these workplaces around the world in the industrial working environment.”
“a safe we can focus our efforts on any industry so we we can bene the benefit for our business um uh is we can focus on any business what's got people our vehicles or buildings that need protecting um so our sales has changed and some of the sectors did go quiet but we became extremely busy because we could focus on ot...”
“We're quite unique in the market as well, we're the only company that fully designs the products in-house, fully manufactures everything, and then independently tests and certifies our products to PAS 13 using TÜV Nord and then sell directly to the end user.”
“We actually grew over 40 percent last year. So, yeah, the pandemic was and still is very challenging because of the changes and also because we're still very busy and growing.”
Last year we spoke to James Smith, Director of A-SAFE. In our interview we talked about: - How to protect people in the industrial ...
James Smith (A-SAFE) talks to us about A-SAFE´s work philosophy and how every problem has a solution. He also discusses how ...
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