Tele2 Capital Markets Day 2011 - Niklas Sonkin 01
Niklas Sonkin, Market Area Director, Central Europe and Eurasia speaks at Tele2's Capital Markets Day 2011 (Part 1)
President & CEO, Accountor Group, Accountor Accountor Holding Oy
Search every verified Niklas Sonkin interview, podcast appearance, and on-the-record quote โ each transcript cross-checked by AI and human review to confirm speaker identity. At Tele2's Capital Markets Day in 2011, Niklas Sonkin, then Market Area Director for Central Europe and Eurasia, discussed the performance and strategy of the region, which included the Baltics, Croatia, and Kazakhstan. He stated that the company had achieved cash flow positivity in the region ahead of its previous commitment, saying, "We promised to the market last year that we will break even on cash flow by second half this year. We have done that already, so we are now cash flow positive and we continue to be cash flow positive on quarterly basis from now on." Sonkin also reflected on Tele2's entry into Croatia, describing it as a mistake. He said the company had "assumed that Croatian people are like everybody else," adding that they are "very proud of being Croatian" and "value quality" using "German quality as their benchmark." He noted that the Croatian business had been considered problematic but had since become profitable and was now the market leader in absolute profitability, though he cautioned that maintaining that position required continued effort.
“We made a mistake when we entered the market many many years ago by assuming that Croatian people are like everybody else. They are very proud, very proud of being Croatian. They think that everything what comes to Croatia is best of the world and they value quality and they use the German quality as their benchmark.”
“We promised to the market last year that we will break even on cash flow by second half this year. We have done that already, so we are now cash flow positive and we continue to be cash flow positive on quarterly basis from now on.”
Niklas Sonkin, Market Area Director, Central Europe and Eurasia speaks at Tele2's Capital Markets Day 2011 (Part 1)
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