Pietro Beretta

President & CEO, Beretta Holding, Beretta Holding Spa

Search every verified Pietro Beretta interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a 2016 interview with Class CNBC Italia, Pietro Gussalli Beretta, President and CEO of Beretta Holding, discussed the company's history and global strategy. He stated that Beretta Holding had a consolidated turnover of 650 million euros, with 90% of that revenue generated outside Italy. Beretta noted that military arms accounted for approximately 18% of the holding's total turnover, while for the Fabbrica d'Armi Pietro Beretta subsidiary, business related to military and law enforcement constituted about 40% of its revenue. Beretta described the company's approach to maintaining its market position, saying the family aims to keep Beretta Holding among the top three companies in its sector globally. He said the company invests around 10% of its turnover in research and development to keep products technologically current. Beretta also outlined expansion plans, mentioning a focus on markets including Canada, Australia, New Zealand, and Russia, as well as exploration of emerging markets in the former Soviet Union, Far East, and Middle East. He indicated that the company would continue its acquisition strategy to complete its product range and geographic penetration.