CEO / estate operator (Perrin family, manages winery & winemaking), Château Miraval
Search every verified Marc-olivier Perrin interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a 2013 interview, Marc Perrin discussed the Perrin family's approach to winemaking, emphasizing the role of family collaboration in key decisions regarding viticulture, winemaking, and bottling. He stated that the family's wines are made by eight family members and that "wine is also about soul." Perrin also highlighted the importance of respecting terroir, describing the southern and northern Rhône Valley as "great places to produce wines" and expressing a commitment to expressing the soil, geology, and climate in their wines. Perrin noted that the family has been "pioneers into organic viticulture" since his grandfather began the practice in 1950, adding that they have not used chemicals or pesticides and do everything by hand. He explained that their vineyard practices aim to encourage deep root growth, which he said reduces dependence on vintage variation and helps vines withstand hydric stress. Regarding the Virtual Winemaker Project with Virgin Wines, Perrin said it is a way to bring customers into contact with the winery and create a closer link, noting the family's active presence on social media platforms like Facebook and Twitter.
“We are pioneers into organic viticulture. My grandfather started organic viticulture in Bastel in 1950, so since then we have not used any chemicals pesticides. We do everything by hand.”
“When you have a great terroir historical, you need to do that. You have no choice. That's your role. And going an easy way, short term, is not good when you have such a great place.”
Andrew Baker meets Marc Perrin and talks to him about the Perrin family winery and their involvement in the Virgin Wines Virtual Winemaker Project.
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