IFCCI Luxury Symposium 2025: In conversion with Alexis Mourot, CEO of a Global Luxury Brand
At the second edition of IFCCI Luxury Symposium, a thought-provoking discussion featured Mr. Alexis Mourot, CEO, Christian ...
Chief Executive Officer, Christian Louboutin Sas
Search every verified Alexis Mourot interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. At the IFCCI Luxury Symposium in January 2025, Alexis Mourot stated that while consumers in India appreciate the brand, new regulations from the Bureau of Indian Standards (BIS) on shoes are creating a "big problem" for Christian Louboutin. He described brand equity as the best key performance indicator (KPI) to present to shareholders. Mourot also discussed the company's approach to giving younger employees more responsibility, citing a CSR committee and a shadow steering committee as examples. In a May 2025 interview with Who's Who, Mourot distinguished between the founder and the company, stating that the house has developed its own identity. He described the brand's DNA as a "free, creative French spirit" focused on creating "objects of desire" that make women feel "more powerful." Mourot noted that the company has historically raised prices based on cost rather than following competitors' more dramatic increases. He also discussed the launch of a new shoe called the "M Z," which features a redesigned structure for comfort and a new "everlasting" red sole that does not wear away.
“we love India but now I think India doesn't love us anymore. So what I said that is that the consumer the people they love us but the government doesn't love us anymore. So that's a subject that the you know the new regulation with the BIS especially on shoes is creating a big problem a big issue for us.”
“the brand equity score, it's something that needs to be relevant and given to the shareholder because that's for me was the best KPI to follow.”
“Il y a l'homme et il y a la maison. Faut pas aussi mélanger deux choses. Toute l'histoire commence avec l'homme mais aussi la maison a développé certaines choses. Cette singularité c'est un esprit à la française, un esprit libre, créatif. On a aussi défini tout ce qui était DNA avec le comité de direction. Cette volont...”
“Pendant en fait des années, nous on a plutôt eu la politique d'augmenter nos prix en fonction du coût d'achat. Avec le même markup. parce que d'autres concurrents je demandai pas ont fait différemment. Il y a eu des hausses qui étaient assez spectaculaires. Exactement. Beaucoup plus spectaculaires que nous. On a fait a...”
At the second edition of IFCCI Luxury Symposium, a thought-provoking discussion featured Mr. Alexis Mourot, CEO, Christian ...
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