Hershey India MD, Herjit Bhalla Interview | Storyboard | CNBC TV18
Hershey India has released its first ever India TVC for its iconic dome-shaped chocolates, Hershey Kisses, which was launched in India sometime back. Storyboard's Farah Bookwala Vhora caught up with Hershey India's MD Herjit Bhalla to discuss the company's brand and marketing strategy and plans to build dominance in the competitive premium chocolate market. CNBC-TV18 is India's No.1 Business medium and the undisputed leader in business news. The channel's benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry vert…