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James Dyson

Founder and Chairman, Dyson Ltd

Search every verified James Dyson interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. James Dyson launched the Dyson CameraJet™, an electric toothbrush with an integrated flosser and camera, at an event in Paris. He stated that the device is the first toothbrush with a camera and the ability to find spaces between teeth and floss while brushing. Dyson described the product as addressing issues such as the average 45 seconds people spend brushing, which he said is below the two-minute guideline, and the use of traditional flossing methods, which he characterized as archaic. He also cited research linking poor oral health to conditions like heart disease and Alzheimer's, and noted that over 3.7 billion people suffer from oral disease. The launch included details on the device's features, such as a 100k pixel macro lens camera, Gap Optical Targeting™, and a conical jet, which Dyson said was developed using a proxy plaque created with the Faculty of Dentistry at the University of Singapore. In a separate podcast appearance with Georgie Ainslie, Dyson discussed his investment in Bath Rugby, saying he had no hesitation when offered the opportunity and that his goal is to help secure the club's long-term future, including a potential new city-centre stadium. He also reflected on failure, stating that "a lifetime of failure" is necessary before achieving success, and expressed a view that being satisfied is undesirable, adding that striving to succeed is what makes one happy.

Recent appearances

  • Dyson CameraJet™: Official launch with James Dyson​

    September 02, 2026 · 📺 Dyson

    James Dyson reveals Dyson CameraJet™, the only toothbrush with a camera that precision-flosses as you brush.¹ Discover how Dyson engineers approached oral care from a different angle, and explore the problem-solving and engineering behind the device’s development. Rethinking the gap For years, oral care has focused on what can be easily seen. Dyson engineers looked closer. The result is Dyson CameraJet™: an electric toothbrush with flosser designed around visibility, targeting and precision. Inside Dyson CameraJet™: ● 100k pixel macro lens camera. ● Gap Optical Targeting™. ● Conical jet.…

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  • Sir James Dyson | 5,127 Prototypes, Five Years and the Power of Persistence

    August 31, 2026 · 📺 Performance People

    Sir James Dyson joins Georgie Ainslie at Dyson’s office in Malmesbury to discuss his move into Bath Rugby ownership, the future of professional sport and why he still believes failure is more valuable than success. A longtime Bath supporter, Dyson explains why he had “not at all” a moment’s hesitation when Bruce Craig offered him the opportunity to invest in the club. He discusses the financial realities of English rugby, his ambition to help secure Bath’s long-term future and his hope of seeing a new city-centre stadium built “like a coliseum”. He also considers where engineering and science…

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  • Exclusive Interview: James Dyson on Failure, Cars, Innovation, and AI

    July 01, 2026 · 📺 Business Traveller

    In this exclusive conversation with Sir James Dyson, we explore the mindset, failures, and engineering breakthroughs that have shaped one of the world's most innovative companies. From the lessons learned through thousands of failed prototypes to Dyson's ambitious electric car project, Sir James shares insights into invention, risk-taking, and the future of technology. We also visit Dyson's cutting-edge facilities and meet the engineers driving innovation across beauty, robotics, AI, manufacturing, and agriculture. Featuring: • Why failure is essential to innovation • The story behind the Dy…

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  • Building a Global Empire on Failure & Creativity | Sir James Dyson

    June 30, 2026 · 📺 The Business of Creativity and Dyson

    How many times are you willing to fail before you finally succeed? In this episode of The Business of Creativity Series, we sit down with one of the greatest inventors and entrepreneurs of our time: Sir James Dyson. Best known for revolutionising the vacuum cleaner and building a global technology empire, Sir James Dyson shares the brutal, brilliant, and often chaotic reality of the creative process. From making 5,127 failed prototypes of his first vacuum to managing a multi-billion dollar company, he opens up about why he values frustration over expertise, how to protect your creative vis…

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  • James Dyson's Robotic Strawberry Farm Lincolnshire | Rick Stein's Food Stories

    March 25, 2026 · 📺 Banijay Food

    Visiting James Dyson's revolutionary robotic strawberry farm in Lincolnshire with UV lights, CO2 injection, and sustainable circular farming. Making strawberry sorbet with British strawberries. 00:00:00 Introduction to British Food Stories 00:03:12 Dyson Farms High-Tech Greenhouse Strawberry Growing 00:05:49 Sustainable Farming and Carbon Dioxide Systems 00:08:21 Making Strawberry Sorbet with Creme Chantilly 00:11:09 Exploring Lincoln and the Magna Carta 00:14:25 Baking Traditional Lincolnshire Plum Bread 00:16:49 The Origins of Plum Bread Explained 00:19:45 Making Authentic Lincolnshire Saus…

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  • Inside the Dyson Institute of Engineering and Technology, with Sir James Dyson

    December 22, 2025 · 📺 Dyson

    Founded by James Dyson in 2016, The Dyson Institute of Engineering and Technology is a unique way to study engineering. Watch as James Dyson explains why he set it up and how it has quickly become the UK’s most over-subscribed engineering course. Offering a pioneering model of engineering education which blends academic rigor with real-world experience by working on live projects within Dyson. The Institute offers a four-year integrated engineering Masters degree, where students learn through a blend of academic study and hands-on work on real Dyson projects. Unlike traditional universities,…

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  • James Dyson: 5,127 Prototypes

    December 07, 2025 · 📺 David Senra

    James Dyson is the founder and chairman of Dyson, a technology-led company present in 84 markets worldwide. He is an inventor, entrepreneur, and philanthropist who has devoted his life to solving problems through new technologies. Under his leadership, Dyson created some of the most iconic household products in the world: the bagless vacuum cleaner, the Airblade hand dryer, bladeless fans, and the Supersonic hair dryer. Around half of Dyson's global team are engineers and scientists, with research interests spanning robotics, AI, machine learning, solid-state battery development, material sci…

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  • The global winners of the James Dyson Award 2025

    November 12, 2025 · 📺 Dyson

    The James Dyson Award reveals its two 2025 global winners. Sustainability Winner, WaterSense, is an autonomous water quality monitoring device. It replaces manual, occasional sampling with real-time, AI-powered monitoring and early pollution alerts. Medical Winner, OnCue, is a smart keyboard for people with Parkinson’s. Unlike existing assistive keyboards, it uniquely integrates therapeutic cues into the design to reduce typing errors and help manage tremors and freezing – common symptoms of the disease. Watch how James Dyson surprised the winners with the exciting news during an online v…

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  • The 2025 Global Winners have been announced! | James Dyson Award 2025

    November 05, 2025 · 📺 James Dyson Foundation

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  • What do Kemi Badenoch and James Dyson have in common?

    October 08, 2025 · 📺 Conservatives

    Leader of the Conservative Party Kemi Badenoch meets entrepreneur and fellow engineer James Dyson, at his farm in Lincolnshire. Find out more at http://www.DysonFarming.com SUBSCRIBE for more 👉 http://youtube.com/conservatives?sub_...

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  • Dyson Unveiled Global Premiere

    September 05, 2025 · 📺 Dyson

    Dyson Unveiled Global Premiere Change. Again. Relive #DysonUnveiled – where we revealed the next generation of Dyson technology. Including: Dyson HushJet™ compact purifier Dyson Spot+Scrub™ Ai robot vacuum Dyson Clean+Wash Hygiene hard floor cleaner Dyson PencilVac™ cordless vacuum Dyson V16 Piston™ cordless vacuum Watch Sir James Dyson unveil this exciting next step for the home. Learn more: https://qr.dyson.com/unveiled-landing... #Dyson #DysonTechnology #DysonUnveiled 0:00 Dyson arrives in Berlin 0:27 Sir James Dyson begins the event 0:58 Sir James Dyson celebrates Alec Issigonis 1…

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  • The Dyson PencilVac Fluffycones™ cleaner | Global Premiere

    May 22, 2025 · 📺 Dyson

    Join James Dyson as he introduces the new Dyson PencilVac Fluffycones™ cleaner. Our latest, most advanced floorcare ...

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Verified interview transcripts

Notable quotes

“Asia is a fast growing market, if not the fastest growing market, so it is very important for us to be there. And most of the world's manufacturing is there, and we are a manufacturer. So you can't really do that, it would be arrogant to think we could do that from here. Arrogant to think we could even really design for the Asian market from here.”

“We should be using Britain to grow food, grow delicious food, do it sustainably so that we are not dependent on imported air miles or sea miles fruit and food.”

“Suddenly, everybody was gonna make electric cars and nobody was making any money out of them, they're making huge losses out of them because it's an expensive thing to develop. And I could see that it was just too risky. And we're a private company, a relatively small private company, and I haven't got 30 billion to keep pumping into that until it makes a profit, which is a shame 'cause I'd love doing it.”

“I don't believe in subsidies I don't think we should have subsidies you know if food is worth buying people would pay the right price for food but the problem is it isn't a Level Playing Field because the EU uh subsidizes farming and America subsidizes farming Australia subsidizes farming and so on so we're competing against imported subsidized food and we are not subsidized any longer. Well some Farmers would say on”

“I always say that that the proof that market research doesn't work is that politicians rely entirely on Market Research so it's um you know what people say is really interesting so I'm not rubbishing what people say I'm saying that they can't predict the future and you shouldn't ask them to predict the future it's not their job you can you can only ask them what they think and feel about things and it's really intere”

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →