Eraldo Poletto

Chief Executive Officer, Furla Spa

Search every verified Eraldo Poletto interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In 2014, Furla CEO Eraldo Poletto discussed the brand's strategy and performance in India. He described the Indian customer as "very peculiar very sophisticated" with a clear sense of what she wants, and noted a strong response to color and decoration in the bags. Poletto stated that Furla focuses on the "premium segment" rather than luxury, which he said is "by definition a very small segment of a population," and expressed a preference for being "affordable for a wider segment of a population." He identified the Indian consumer's demand for evening bags as an opportunity, noting that Furla was introducing more evening and crossbody bags to complement its traditional focus on day bags. Poletto also addressed Furla's broader business, stating that Asia, including Japan, accounts for more than 50 percent of the company's business, with much of that purchasing occurring outside Asia. He said the company is organized to serve the Asian consumer abroad. Regarding competition with brands like Michael Kors in the same Indian malls, Poletto said it is "good" and gives customers a reference for comparison. He noted that Furla was in a partnership with Genesis and had applied for a joint venture, and that the company planned to expand in cities where it already had a presence, though he cited real estate limitations as a challenge. Poletto stated that Furla was "here for the long term."