Chairman and CEO, Haier Group, Haier
Search every verified Zhou Yunjie interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Zhou Yunjie, President of Haier Group, stated in a June 2019 conversation that Haier is no longer solely a home appliance manufacturer but a "solution provider of smart home solution," offering lifestyles and solutions rather than just hardware. He described the company's goal as creating "lifelong users" rather than one-time transaction consumers, and introduced a new metric called "ecosystem return ratio" to measure this approach. Zhou also discussed Haier's organizational transformation, aiming to turn employees into entrepreneurs by opening the company's boundaries and using the world as its HR department. He outlined three future priorities: making the Haier brand more global, evolving the organization into a self-organized ecosystem, and contributing the Rendanheyi model to the global business community.
“I think Haier currently is no longer a home appliance manufacturer. We rather say we're a solution provider of smart home solution. We provide our smart home solution, we don't just provide hardwares, rather we provide lifestyles, we provide solutions.”
“We want to create lifelong users, not just one-time transaction consumers, so that they can also share our ecosystem values. Therefore the way we measure this whole system is innovative, that we try to use the new metric called ecosystem return ratio.”
... in conversation with David Roth, CEO The Store WPP - EMEA & Asia, Chairman BrandZ & BAV Group.
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